Brand Tone

Personal & Approachable, Warm & Welcoming, Creative & Passionate, Conscious & Caring, Slightly Playful & Engaging

Brand Values

• •Handcrafted Quality
• •Creativity & Artistry
• •Health & Eco-consciousness
• •Customer Connection & Feedback
• •Creating "Beautiful Moments"
• •Intentionality & Warmth

Best Practices

• •Always Write from Megan's Perspective (or as "We" if it's clearly from the brand as a whole, but "I/Megan" feels more authentic here): Use first-person pronouns ("I," "my," "we," "our") to maintain the personal, handcrafted feel. For example, "Hi, I'm Megan, and I just poured..." or "We're so excited about our new collection...".
• •Emphasize "Handcrafted" and "Intentional": Consistently weave in words that highlight the care, creativity, and personal touch involved in making the products, such as "hand-poured," "hand-painted," "thoughtfully crafted," "made with love," "intentional," "personal."
• •Highlight Core Values in Messaging: Regularly mention the use of organic soy wax, clean scents, pet-safe, and eco-friendly aspects in product descriptions, social media posts, and any marketing materials. This reinforces what the brand stands for.
• •Maintain a Warm, Welcoming, and Slightly Playful Language: Use friendly greetings, emojis where appropriate (especially on social media and less formal communications like the feedback page ✨ ❤️🎨), and occasionally a touch of lightheartedness or enthusiasm, as seen in "chef's kiss" or "Yea, read that again ;)”. Keep the language accessible and avoid overly technical jargon.
• •Encourage Interaction and Share the "Why": Ask questions, invite feedback, and share snippets of the creative process or the inspiration behind products. This reinforces the passion and personal connection Megan has with her creations and her customers.

Social Perception

Small, Artisan Business, Trustworthy & Safe, Aesthetic & Cozy, Engaged with its Community

Copy Examples

• •Instagram Post (New Candle Launch): "Hello, sunshine! ☀️ Megan here, and I’m so excited to share our newest hand-poured creation: [Candle Name]! Crafted with organic soy wax and a blend of [mention a key scent note, e.g., 'uplifting citrus and calming lavender'], it’s like bottling a perfect Texas morning. Safe for your furry friends and made with all the love right here in my workshop. Let this little light bring some warmth and creativity into your space. ✨ Shop link in bio! #MadeByMeganTX #HandcraftedHappiness #OrganicCandles #PetSafeHome"
• •TikTok Video Script (Behind-the-Scenes): (Visual: Pouring wax, adding scent) "Ever wonder what goes into your favorite Made By Megan candle? ❤️ It starts with pure organic soy wax, a sprinkle of creativity, and a whole lot of care. Each one is hand-poured by yours truly to bring a little piece of intentional calm to your day. What scent should I make next? Let me know! 👇 #MadeByMegan #CandleMaking #ASMR #SmallBusinessLove #CleanScents"
• •Website Product Description (Abstract Art Piece): "Meet '[Artwork Name]' – a little piece of my heart, expressed in color and texture. Inspired by [briefly mention inspiration, e.g., 'the vibrant Texas sunsets'], this original painting is ready to bring a touch of personal warmth and creative energy to your favorite corner. Each brushstroke is an invitation to find the beauty in the everyday. #MadeByMeganArt #OriginalArtwork #TexturedPainting #HomeDecor"
• •Email Newsletter Snippet (Promoting Eco-Friendliness): "At Made By Megan, we believe beautiful things shouldn't cost the Earth (or your pet's health!). That’s why every candle is lovingly crafted with non-toxic, eco-friendly soy wax and clean scents. Breathe easy knowing you’re filling your home with pure, handcrafted goodness. P.S. Don't forget, it's Recycled Candle Tuesday soon – get inspired on our TikTok! #EcoFriendlyLiving #SoyCandles #PetSafe #MadeWithLove"
• •Facebook Ad (Targeting Local Audience): "Hey Austin! 👋 Brighten your home with handcrafted happiness from Made By Megan TX. From cozy, pet-safe soy candles to unique original art, find something special that’s made with passion, right here in Texas. Click to explore our latest creations and bring a little more beauty into your everyday life. Support local! #AustinSmallBusiness #ShopLocalTX #HandmadeInTexas #MadeByMegan"