Brand Tone

Playful & Humorous, Creative & Imaginative, Approachable & Friendly, Modern & Design-Conscious, Slightly Quirky & Unconventional

Brand Values

• •Creativity & Originality
• •Fun & Joy
• •Design Excellence
• •Individuality & Self-Expression
• •Quality (in terms of design and concept)

Best Practices

• •Embrace Playful Language: Use puns, witty observations, and lighthearted phrasing. Don't be afraid to be a little cheeky, but always keep it good-natured.
• •Focus on the "Smile Factor": When writing copy, ask yourself: "Does this bring a bit of joy or a chuckle?" The aim is to delight and amuse.
• •Highlight Uniqueness and Design: Emphasize what makes each product special, creative, and a standout piece. Use descriptive words that evoke imagination.
• •Keep it Conversational and Approachable: Write as if you're talking to a friend who appreciates cool and quirky finds. Avoid overly formal or stuffy language.
• •Visual-Verbal Harmony: Ensure the copy complements the playful and colorful visuals. The words should enhance the story the images are telling, creating a cohesive and fun brand experience.

Social Perception

Seen as a source for unique and fun gifts, Appreciated for its novelty and humor, Considered stylish and modern by a design-aware audience, Generally perceived as a brand that doesn't take itself too seriously, in a positive way, Associated with adding personality to homes and workspaces.

Copy Examples

• •Product Ad (Balloon Doggy Money Bank): "Stop hounding your friends for cash! Our Balloon Doggy Money Bank is here to inflate your savings and add a pop of fun to your desk. No walks required, just plenty of cents (and style!)."
• •Social Media Post (New Collection): "Warning: May cause extreme delight! Our new collection just dropped, and it's packed with more quirky charm than a pug in a tutu. Get ready to giggle your way to a cooler home. #MadeByHumans #NewCollection #QuirkyDecor"
• •Email Subject Line (Promotion): "Your home called, it's craving some fun. 😉 (And we've got just the thing!)"
• •Website Banner (General): "Seriously Fun, Seriously Designed. Discover gifts and decor that refuse to be boring. That's the Made By Humans promise."
• •Instagram Caption (Lifestyle Shot): "Tuesday blues? Nothing a cup of coffee and a ridiculously cool [Product Name] can't fix. Who said adulting can't be amusing? ✨ #HomeDecor #UniqueGifts #TuesdayVibes #MadeByHumans"