Brand Tone

Supportive & Empathetic, Informative & Educational, Trustworthy & Expert-Backed, Accessible & Simple, Positive & Encouraging, Human & Approachable

Brand Values

• •Health & Wellbeing
• •Prevention
• •Quality & Efficacy
• •Simplicity & Sustainability
• •Transparency & Trust
• •Customer-Centricity
• •Education

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., supportive, informative, expert yet accessible) with examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Prioritize "Benefit to the Customer": Frame product descriptions and health information around how it helps the customer achieve their wellness goals (e.g., "have the energy to live fully," "feel energised, balanced, and refreshed").
• •Maintain a Balance of Science and Simplicity: While highlighting "science-backed" and "expert-formulated," ensure the language remains understandable and relatable to a broad audience. Avoid overly technical jargon without explanation.
• •Be Empathetic and Understanding: Acknowledge the health challenges your audience might be facing and position your brand as a supportive partner in their journey. Use phrases that show you understand their needs (e.g., "We also realised that everyone's daily wellbeing looks different").
• •Incorporate Your "Human" Element: Consistently use language that reflects your commitment to genuine interaction, such as mentioning "real humans" for support, and share authentic stories or testimonials where appropriate. This builds trust and differentiates from more impersonal brands.

Social Perception

Positive Customer Experiences, Reliable & Knowledgeable, Supportive Community, Modern & Evolving

Copy Examples

• •Headline: Your Daily Dose of Wellness, Simplified. Body: Life's complicated enough. Your health routine shouldn't be. At Made by Daily, we create science-backed supplements that fit seamlessly into your everyday, so you can focus on living fully. Invest in your long-term wellbeing, one simple step at a time.
• •Headline: Tired of Guesswork? Trust the Science. Body: Navigate your health journey with confidence. Our expert-formulated supplements are backed by 30 years of experience and rigorous research. We're committed to providing effective, high-quality solutions like our Toxaprevent range, designed to gently support your body's natural detox processes. Because your health deserves certainty.
• •Headline: Feel the Difference, Every Single Day. Body: It's not just about an occasional boost; it's about building a foundation of lasting health. Our customers tell us they feel more energy, better focus, and overall wellbeing. Discover how Made by Daily essentials can help you show up as your best self, day in and day out.
• •Headline: Real Support for Your Real Life. Body: We get it. Some days are for giving it your all, others are about doing what you can. That’s why our supplements are designed for real life, offering sustainable support for your unique wellness journey. And if you have questions? Real humans are here to help, no bots!
• •Headline: Unlock Your Body's Potential. Naturally. Body: From our targeted histamine support to our essential daily nutrients, every Made by Daily product is crafted with clean, effective ingredients. We believe in the power of prevention and the body's innate ability to thrive when given the right nourishment. Experience the Made by Daily difference.