Brand Tone

Elegant & Sophisticated, Nourishing & Caring, Confident & Empowering, Conscious & Responsible, Passionate & Inspired

Brand Values

• •Clean Beauty & Safety
• •Quality & Efficacy
• •Sustainability & Ethical Practices
• •Empowerment & Self-Expression
• •Heritage & Wanderlust
• •Transparency

Best Practices

• •Embrace Elegant & Evocative Language: Use sophisticated vocabulary that paints a picture and appeals to the senses. Words like "allure," "radiance," "exquisite," "symphony," and "timeless" can reinforce the luxury aspect.
• •Always Highlight "Clean & Conscious": Weave in mentions of non-toxic ingredients, Mānuka honey, sustainability (e.g., "consciously created," "planet-safe packaging"), and cruelty-free status to reinforce core values.
• •Focus on "Nourishment & Care" as much as Color: Emphasize the skincare benefits – hydration, restoration, anti-aging – making it clear these are lip care products as much as cosmetics. Use phrases like "skincare for your smile" or "lips that feel as good as they look."
• •Speak with Confidence & Empowerment: Craft messages that inspire self-assurance and celebrate individuality. Connect the act of wearing lipstick with self-expression and feeling beautiful in one's own skin.
• •Infuse the "Founder's Passion & Wanderlust": Subtly reference the inspiration behind the brand – the founder's quest, her heritage, and the travel-inspired shade names – to add depth, authenticity, and a touch of storytelling.

Social Perception

Luxury Clean Beauty, Effective & Nourishing, Trustworthy & Ethical, Chic & Aspirational, Founder-Driven Authenticity

Copy Examples

• •Instagram Post (Image: A woman confidently applying "Paris at 7PM" lipstick in a chic, softly lit setting): "Unlock the essence of Parisian nights. 'Paris at 7PM' isn't just a shade, it's a feeling – of confidence, allure, and the timeless elegance that resides within you. Crafted with nourishing Mānuka honey, for lips that speak volumes, beautifully and responsibly. #MadameGabriela #CleanLuxury #ParisianChic #LipstickAsSkincare"
• •Product Page Snippet (for "Sydney at 8AM"): "Greet the day with 'Sydney at 8AM,' your perfect nude for effortless radiance. More than just color, it’s a daily ritual of self-care. Our signature blend of Mānuka honey and natural oils hydrates and plumps, leaving your lips soft, supple, and ready for whatever the morning brings. Experience ingredient-driven beauty, consciously created. #SydneySunrise #NourishedLips #EverydayElegance"
• •Email Subject Line: "Discover the Secret to Radiant Lips: It's More Than Just Color, It's Care." Email Body Excerpt: "...At Madame Gabriela, we believe that true beauty is a reflection of how you care for yourself. That's why our lipsticks are meticulously formulated with the world's finest clean ingredients, like healing Mānuka honey, to not only adorn your lips with exquisite color but to deeply nourish them from within. Feel the difference, see the radiance. Your lips will thank you."
• •Facebook Ad (Carousel format showing different shades and close-ups of texture): Headline: "Luxury Redefined. Lips Rejuvenated." Body: "Tired of choosing between stunning color and lip-loving care? With Madame Gabriela, you don’t have to. Our award-winning clean lipsticks deliver vibrant, lasting shades while actively improving lip health with every swipe. Infused with potent Mānuka honey and a symphony of natural botanicals. Swipe left to find your signature. #ConsciousGlamour #ManukaMagic #EmpoweredBeauty"
• •Blog Post Title/Intro: Title: "Beyond the Shade: Why What's *In* Your Lipstick Matters More Than Ever." Intro: "In a world of endless beauty choices, the conscious woman seeks more than fleeting trends. She seeks quality, integrity, and products that align with her values. At Madame Gabriela, we journeyed across 11 countries to source 28 exceptional, non-toxic ingredients because we know that what you put on your lips is absorbed by your body. Join us as we explore the power of clean beauty and why your lips deserve the purest luxury."