Brand Tone

family-oriented, traditional, and aspirational

Brand Values

• •Family and Togetherness
• •Tradition
• •Quality and Happiness
• •Creating Experiences
• •Socialization and Connection

Best Practices

• •Emphasize Family and Togetherness: Consistently use language that evokes a sense of community, sharing, and creating memories with loved ones.
• •Highlight Tradition and Authenticity: Weave in the idea of passing down culinary traditions and the authentic experience of using quality cookware.
• •Focus on Creating Experiences: Frame product benefits around the memories and experiences they help create, rather than just their functional features.
• •Maintain a Welcoming and Inclusive Voice: Use inviting language that makes everyone feel like they can be a part of the Machika "family" and enjoy the process of cooking and sharing.
• •Showcase Quality with Warmth: While highlighting the quality of the products, ensure the tone remains approachable and focused on the joy and happiness they bring to the home.

Social Perception

provider of quality, traditional cookware, especially paella pans

Copy Examples

• •Headline: Gather 'Round the Flavor: Create Lasting Memories with Machika. Body: It's more than just a meal; it's a tradition in the making. With Machika's authentic cookware, bring your family together and savor the taste of shared moments.
• •Headline: The Heart of Your Home, The Soul of Your Cooking: Machika. Body: Rediscover the joy of cooking. Our quality kitchenware is designed to turn everyday routines into cherished experiences. Join the Machika family and let's make some memories!
• •Headline: Taste Tradition. Share the Love. Body: From our classic paella pans to versatile dough presses, Machika provides the tools to explore culinary heritage and create new traditions with those you love.
• •Headline: Cook. Connect. Celebrate. With Machika. Body: Life's best moments often happen around the table. Machika is here to help you craft those delicious memories, one flavorful dish at a time.
• •Headline: Quality You Can Taste, Memories You Can Hold. Body: Invest in more than just cookware. Invest in moments of connection, laughter, and the joy of sharing. Discover the Machika difference.