Brand Tone

Passionate, Artistic & Creative, Approachable & Encouraging, Knowledgeable & Authoritative, Authentic & Transparent, Quality-Conscious

Brand Values

• •Craftsmanship & Quality: Commitment to creating high-quality, handmade watercolour paints.
• •Artistic Expression: Empowering artists to express themselves with unique and vibrant colours.
• •Education & Accessibility: Sharing knowledge and making watercolour painting approachable for everyone.
• •Passion: A deep love for the art of watercolour and paint making.
• •Community: Fostering a connection with fellow artists and learners.
• •Authenticity: Being genuine in product creation and communication.

Best Practices

• •Always Lead with Passion: Let your genuine enthusiasm for watercolour and art shine through in every piece of communication. Use evocative and descriptive language.
• •Educate and Empower: Weave in helpful tips, insights, or links to your educational content ("Watercoloreasy") where appropriate. Position the brand as a supportive guide.
• •Speak the Artist's Language: Use terminology that resonates with watercolour artists (e.g., granulation, lightfastness, lifting, glazing) but explain it clearly for beginners when targeting a broader audience via "Watercoloreasy."
• •Highlight the "Handmade" Uniqueness: Consistently remind your audience of the artisan quality, the care that goes into each product, and what makes your paints special.
• •Foster Community and Conversation: Ask questions, encourage sharing, and respond genuinely to comments and messages to build a friendly and approachable brand personality.

Social Perception

MAB Watercolours is likely perceived as a dedicated artisan brand offering high-quality, unique watercolour paints. Customers and followers probably appreciate the personal touch, the passion of the maker, and the distinct characteristics of handmade paints compared to mass-produced alternatives. The "Watercoloreasy" YouTube channel strongly positions the brand as helpful, supportive, and a reliable source of watercolour education, building trust and loyalty. The brand is likely seen as an inspiring and encouraging presence in the online art community.

Copy Examples

• •Dive into the luminous world of [Colour Name]! ✨ Hand-mulled with pure pigment, this granulating beauty brings incredible texture and depth to your art. What will you create with it? #MABWatercolours #HandmadeWatercolour #ArtisanPaints #CreativeJourney
• •Struggling with achieving the perfect [Technique, e.g., wet-on-wet glow]? Our latest 'Watercoloreasy' tutorial breaks it down step-by-step! Grab your MAB Watercolours and let's paint together. Link in bio! #Watercoloreasy #LearnWatercolour #ArtTutorial #MABInspires
• •At MAB Watercolours, every pan is a labour of love. We believe in the magic of handmade, the richness of pure pigments, and empowering you to tell your unique story in colour. #TheArtOfWatercolour #PassionForPaint #ArtistMade
• •Weekend art plans? 🎨 We're dreaming up some new colour mixes! What subjects are inspiring you to pick up your brushes lately? Share below! 👇 #WatercolourCommunity #ArtInspiration #MABArtists
• •Unleash your creativity without limits! Our new [Set Name] curated collection provides the perfect palette for [Specific Theme, e.g., vibrant botanicals, moody landscapes]. Experience the MAB difference – where quality meets inspiration. Shop now! #NewRelease #WatercolourSet #ArtistEssentials