Brand Tone

Uplifting, motivational, customer-centric, trustworthy, passionate, enthusiastic, direct, and benefit-oriented.

Brand Values

• •Quality: Commitment to offering the best products through a rigorous selection and quality control protocol.
• •Customer Satisfaction: Strong focus on customer support, satisfaction guarantees, and building lasting relationships.
• •Accessibility/Achievability: Helping customers reach their goals faster and making fitness accessible.
• •Passion for Fitness: Genuine enthusiasm for fitness and the products they offer.
• •Trust and Security: Ensuring secure transactions and reliable customer service.

Best Practices

• •Prioritize Clarity and Trust: Clearly communicate guarantees, support availability, and product quality.
• •Use uplifting and motivational language to inspire customers.
• •Highlight the practical benefits and solutions offered by the products.
• •Emphasize the commitment to quality and rigorous selection process.
• •Showcase customer satisfaction and build lasting relationships.

Social Perception

Positive perception among direct customer base, suggesting satisfaction and trustworthiness.

Copy Examples

• •Merci à toute l'équipe pour le travail fourni, un vrai plaisir de faire son shopping avec vous !
• •Révolutionnez votre pratique du pilates avec nos chaussettes antidérapantes.
• •Discover new items that bring daily happiness.
• •100% Satisfied or Refunded guarantee for 30 days.
• •Over 80% of customers return for additional purchases.