Brand Tone

Professional, Friendly & Welcoming, Passionate & Experienced, Trustworthy & High-Quality

Brand Values

• •Quality
• •Client Satisfaction
• •Expertise & Continuous Improvement
• •Passion
• •Friendship & Teamwork

Best Practices

• •Always Emphasize Quality and Expertise: Consistently mention the use of professional products (Wella, Olaplex, Kerasilk) and the stylists' experience and ongoing training. This reinforces professionalism and trustworthiness.
• •Maintain a Friendly and Welcoming Voice: Use warm, inviting language. Phrases like "we welcome you," "your comfort is our priority," and "friendly atmosphere" should be common. Address the client directly and personally.
• •Highlight the Personal Touch: Refer to the founders, Marta and Bozena, where appropriate, to emphasize the personal investment and passion behind the salon. Mention the "individual approach" to make clients feel seen and understood.
• •Focus on the Client's Experience and Transformation: Frame services around the benefits to the client – feeling confident, relaxed, beautiful, and satisfied. Use words that evoke positive emotions.
• •Be Authentic and Passionate: Let the genuine love for hairdressing shine through. Avoid overly corporate or generic language. Share the "why" behind MABO Hair Salon – the friendship and shared passion of its founders.

Social Perception

Highly Skilled and Professional, Friendly and Attentive, A Relaxing Haven, Good Value, Understanding

Copy Examples

• •Headline: Experience the Art of Beautiful Hair in Tenerife. Body: At MABO Hair Salon, Marta and Bozena combine over a decade of passion and expertise to create a look you'll love. Step into our friendly Costa Adeje salon and let us pamper you with the highest quality Wella, Olaplex, and Kerasilk treatments. Your perfect hair day awaits!
• •Headline: Your Hair, Our Passion. Unforgettable Style at MABO. Body: Looking for a salon that truly listens? MABO Hair Salon in Tenerife South is built on friendship, expertise, and a dedication to making you feel fabulous. From precision cuts to vibrant color, we offer a personalized experience in a relaxing atmosphere. Book your transformation today!
• •Headline: More Than a Haircut, It's a MABO Experience. Body: Discover the difference passion makes. At MABO Hair Salon, we're committed to continuous training and using premium products to ensure stunning, healthy hair. Join us in Costa Adeje for a warm welcome and results that speak for themselves.
• •Headline: Tenerife's Choice for Expert Hair Care & Styling. Body: Trust your hair to the experienced hands at MABO Hair Salon. Founders Marta and Bozena have created a haven where quality service and a friendly smile are always guaranteed. Specializing in cuts, color, and luxurious treatments – because you deserve the best.
• •Headline: Relax, Revive, Radiate. Your MABO Hair Journey Starts Here. Body: Escape to MABO Hair Salon in Costa Adeje, where your comfort and hair health are our top priorities. We offer a personalized approach to every client, ensuring you leave feeling refreshed, confident, and loving your new look. Quality hairdressing, a friendly touch.