Brand Tone

Vibrant & Passionate, Cultural & Authentic, Feminine & Empowering, Travel-Inspired & Adventurous, Approachable & Friendly

Brand Values

• •Cultural Heritage: Celebrating and sharing Latin-American culture and design.
• •Artisanship & Handmade Quality: Valuing the skill of Peruvian artisans and the uniqueness of handmade items.
• •Authenticity: Bringing 'pure Latino essence' to their products.
• •Empowerment: Supporting both the wearers and the makers of their swimwear.
• •Passion for Fashion & Design: Driven by a love for creating and sharing beautiful swimwear.
• •Cultural Exchange: Aiming to link cultures around the world through fashion.

Best Practices

• •Embrace Vivid & Evocative Language: Use words that paint a picture of vibrant colors, sunny beaches, and cultural richness (e.g., 'fiesta,' 'sun-kissed,' 'hand-woven,' 'authentic').
• •Tell the Story of Origin & Craftsmanship: Regularly highlight the handmade nature of the swimwear and the collaboration with Peruvian artisans. This reinforces authenticity and value.
• •Focus on Empowerment & Connection: Frame messaging around how the swimwear makes women feel (confident, beautiful, adventurous) and how it connects them to Latin culture and supports artisans.
• •Maintain a Passionate & Enthusiastic Voice: Let the love for Latin culture, design, and travel shine through in all communications. Use exclamation points judiciously to convey excitement.
• •Consistent Visual-Verbal Alignment: Ensure that the copy always matches the vibrant, travel-oriented, and culturally rich imagery used in visuals. The words should enhance the story the pictures tell.

Social Perception

Recognized for Latin Style, Handmade Appeal, Mixed Reviews on Fit/Sizing, Retailer Collaborations, Online Availability

Copy Examples

• •Headline: Ignite Your Wanderlust. Discover Del Maar. Body: Handcrafted in Peru, our vibrant swimwear brings the soul of Latin America to your next adventure. Feel the passion, wear the culture. #DelMaarSwim #LatinEssence #HandmadeBikinis
• •Headline: More Than a Bikini, It's a Piece of Art. Body: Each Del Maar stitch tells a story. Our collaboration with Peruvian artisans means your swimwear is unique, handmade, and empowers the talented women behind the craft. Embrace authentic Latin style. #ArtisanMade #CulturalFashion #EmpowerWomen
• •Headline: Unforgettable Summers Start with Del Maar. Body: Explosive colors, flattering Latin cuts, and the spirit of endless beaches. Find your perfect handmade bikini and make this summer one to remember. What story will your Del Maar tell? #SummerVibes #HandmadeSwimwear #BeachLife
• •Headline: From Peru, With Love & Passion. Body: We're two Latina founders sharing our culture with the world, one beautiful bikini at a time. Experience the vibrant energy and authentic design of Del Maar. #LatinInspired #SwimwearPassion #CulturalExchange
• •Headline: Feel the Rhythm of Latin America. Body: Our swimwear isn't just made, it's brought to life with the vibrant spirit and rich traditions of Peru. Designed to make you feel confident, beautiful, and connected to a culture of passion. #DelMaar #HandcraftedLuxury #WearYourStory