Brand Tone

Elegant and Refined, Passionate and Personal, Customer-centric and Appreciative, Confident and Modern

Brand Values

• •Quality Craftsmanship
• •Scandinavian Design Principles
• •Customer Satisfaction
• •Passion and Innovation
• •Accessibility

Best Practices

• •Embrace Simplicity and Clarity: Reflect the minimalist Scandinavian design in your language. Avoid overly complex sentences or jargon. Keep it clean, direct, and elegant.
• •Highlight Quality and Craftsmanship: Consistently mention the high-quality materials (e.g., 925 Silver, Tungsten, 18K Gold Plating) and the care that goes into creating each piece, including handmade details where applicable.
• •Tell Your Story (Subtly and Overtly): Weave in elements of the brand's origin – the passion of the founding brothers, the inspiration from Scandinavian nature and design – to build connection and authenticity.
• •Focus on the Wearer's Experience: Describe how the jewelry makes the wearer feel (e.g., confident, stylish, unique) and how it fits into their lifestyle. Use aspirational yet relatable language.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (clean, high-quality imagery). This consistency reinforces the overall brand message. Use language that evokes the visual qualities of the jewelry – its shine, texture, and design lines.

Social Perception

Positive Customer Experiences, Appreciation for Design, Trustworthy, Emerging Brand with Passion

Copy Examples

• •Headline: Discover Your Signature: Timeless Scandinavian Jewelry by Lyxery. Body: Crafted with passion, designed for life. Explore pieces that speak to your unique style. From the heart of Sweden, to you.
• •Instagram Caption: Elevate the everyday. Our [Product Name, e.g., Rope Necklace] in 925 Silver – a touch of Scandinavian simplicity, a statement of enduring style. #LyxeryBySweden #ScandinavianDesign #TimelessJewelry
• •Facebook Ad: Founded by brothers with a vision for style. Lyxery by Sweden brings you handcrafted jewelry that blends modern design with timeless appeal. Experience the difference quality materials and passionate craftsmanship make. Shop now and enjoy free shipping!
• •Product Description Snippet (for a Tungsten Ring): More than a ring, it's a symbol of your strength and confidence. Our Ragnarok Tungsten Ring, forged for endurance and designed with iconic Scandinavian minimalism. Built to last a lifetime.
• •Email Subject Line: A Little Piece of Scandinavia, Just For You. Email Body Snippet: At Lyxery, we believe jewelry is an expression. Born from a passion for design and a commitment to quality, each piece in our collection is a testament to the beauty of Scandinavian craftsmanship. Find your new favorite today.