Brand Tone

Youthful & Approachable, Professional & Reliable, Inspirational & Empowering, Transparent & Conscious

Brand Values

• •Sustainability
• •Quality & Aesthetics
• •Community & Collaboration
• •Customer Focus & Service
• •Innovation & Youth Engagement

Best Practices

• •Know Your Audience, Adapt Your Platform: While the core values (sustainability, quality, community) remain, tailor the *expression* of the tone to the platform. Instagram and TikTok can be more informal, visual, and trend-driven. LinkedIn requires a more professional and results-oriented tone. The website should balance approachability with comprehensive information.
• •Emphasize "Co-Creation" and "Community": Use collaborative language. Words like "together," "your design," "co-create," "our community," "your story" reinforce the brand's value of partnership and belonging. This applies across all communication, from initial contact to social media posts.
• •Visually Reinforce Values: Ensure all imagery aligns with the brand values. Showcase the quality of materials, the modern aesthetic, diverse groups enjoying the apparel, and subtle nods to sustainability (e.g., natural settings, eco-friendly packaging if applicable).
• •Be Transparent and Authentic about Sustainability: Don't just state you're sustainable; show it. Share details about your production in Portugal, organic materials, and initiatives like tree planting. Authenticity builds trust, especially with Gen-Z. Avoid greenwashing by being specific.
• •Empower with Positivity and Inspiration: Let the "Live Your True Dream" ethos subtly permeate the messaging. Focus on how the apparel helps groups express identity, celebrate milestones (like graduation), or build team spirit. Use uplifting language and highlight customer success stories.

Social Perception

Positive Reputation for Quality, Reliable Partner for Group Orders, Ethically Conscious Brand, Modern & Trendy, Good Customer Service

Copy Examples

• •Headline (Instagram Post for Graduation Hoodies): Your Year. Your Vibe. Your Hoodie. 🎓✨ Co-create your unique graduation look with LYTD. Sustainable, stylish, and made to remember. #LYTDfashion #AbiHoodie #Graduation2025 #SustainableStyle #Community
• •Website Banner (Targeting Schools): More Than Just School Merch. It's Your Identity. LYTD empowers schools with high-quality, sustainable apparel that students *actually* want to wear. Let's design your story together. [Link to School Services]
• •LinkedIn Post (Corporate Fashion): Elevate Your Brand, Empower Your Team. LYTD Corporate Fashion: Premium, sustainable apparel that reflects your company's values and unites your workforce. Quality made in Portugal. Consciously crafted. #CorporateFashion #TeamApparel #SustainableBranding #LYTD #MadeInPortugal
• •TikTok Video Concept (Short, punchy text overlay): Idea ➡️ Reality ✨ Your Crew. Your Style. LYTD. 🔥 Level up your squad's look! Sustainable custom gear by LYTD. #LYTDfashion #CustomHoodies #Streetwear #EcoFriendlyFashion #GenZstyle
• •Email Snippet (Newsletter to existing customers): Wear Your Values! 🌍 At LYTD, every stitch counts. Our latest collection uses even more organic cotton and for every new project, we plant a tree. Look good, feel good, do good. Discover sustainable style that speaks volumes. [Link to New Collection/Blog on Sustainability]