Brand Tone

Professional and Authoritative, Reliable and Trustworthy, Accessible (to professionals), Innovative

Brand Values

• •Quality
• •Tradition & Heritage
• •Precision & Efficacy
• •Customer Focus (Professional)
• •Innovation

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (since 1953) and commitment to quality to reinforce reliability.
• •Use Professional and Precise Language: Target dental professionals with clear, accurate, and technically sound terminology. Avoid overly casual slang while remaining accessible.
• •Highlight Innovation Alongside Tradition: Balance the message of a long-standing company with its commitment to advancing dental solutions. Use phrases that combine both aspects (e.g., "Decades of expertise, future-focused solutions").
• •Focus on Benefits for the Professional: Clearly articulate how Lysanda products help dentists and dental technicians achieve better results, improve efficiency, or enhance patient care.
• •Maintain Visual Consistency: Ensure that the professional and clean aesthetic seen on the website and Instagram is reflected in all marketing materials to reinforce the brand identity.

Social Perception

Established and Respected (within the dental community), Reference in Brazilian Dentistry, Direct-to-Consumer Arm (Lysanda Store)

Copy Examples

• •Lysanda: Over 70 Years of Precision and Trust, Innovating for Your Dental Practice.
• •Experience the Lysanda difference. Our renowned [Product Name] delivers unparalleled impression fidelity, built on decades of expertise and manufactured with the highest quality standards for consistently superior results in your clinic.
• •Introducing the latest innovation from Lysanda! [Product Name] is engineered for [Key Benefit 1] and [Key Benefit 2], empowering dental professionals with advanced solutions. Learn more and elevate your practice. #LysandaDental #DentalInnovation #[RelevantDentalTerm]
• •Since 1953, Lysanda has been a cornerstone of Brazilian dentistry, committed to excellence. We blend time-honored manufacturing traditions with cutting-edge research to provide dental professionals with products they can trust, every time.
• •Equip Your Practice with Lysanda's Trusted Quality – Special Offer Inside.