Brand Tone

Warm and Inviting, Aesthetic and Inspirational, Natural and Gentle, Friendly and Approachable

Brand Values

• •Happiness and Well-being
• •Beauty and Aesthetics
• •Quality and Craftsmanship
• •Natural Living
• •Creating Coziness ('Hygge')
• •Sustainability (implied)

Best Practices

• •Embrace 'Lykke' and 'Hygge': Consistently weave in the concepts of happiness, joy, coziness, comfort, and well-being into your language. Use words that evoke positive emotions.
• •Focus on Sensory Details and Natural Language: Describe the textures, subtle colors, and lasting nature of dried flowers. Use gentle, evocative language that reflects the natural origin of the products.
• •Maintain a Warm and Inviting Voice: Address customers in a friendly, approachable manner. Make them feel welcome and understood in their desire to create a beautiful and happy home.
• •Highlight Aesthetic Appeal and Style: Use descriptive adjectives that emphasize the beauty, elegance, and stylishness of the arrangements. Position them as key elements of home décor.
• •Be Authentic and Show Passion: Let the genuine love for the products and the joy they bring shine through in the copy. Share stories or inspirations (as seen in blog posts) to connect on a deeper level.

Social Perception

Positive for Product Quality and Aesthetics, Associated with Happiness and Coziness, Seen as a Good Gift Option, Generally Good Customer Service, Stylish and On-Trend

Copy Examples

• •Headline: Bring Enduring Beauty Home: Discover Your Lykke. Body: Infuse your space with the timeless charm of our dried flower arrangements. Each piece is crafted to bring a touch of nature's serenity and lasting happiness to your everyday.
• •Social Media Post (Instagram/Facebook): Image: A beautifully arranged dried flower bouquet in a cozy living room setting. Caption: Find your moment of 'hygge'. ✨ Our [Bouquet Name] bouquet brings warmth, texture, and a whisper of everlasting nature to your favorite corner. What does happiness at home look like to you? #LykkeAndYou #DriedFlowers #HomeDecor #CozyLiving #EverlastingBlooms
• •Product Description Snippet (for a specific wreath): Welcome the seasons with our [Wreath Name] wreath, a handcrafted circle of joy. Delicate textures and harmonious colors unite to create a piece that’s not just a decoration, but a feeling of 'Lykke' for your door or wall.
• •Email Subject Line: A Little Piece of Happiness, Delivered. Email Body Excerpt: Hello [Customer Name], looking to add a touch of lasting beauty to your life or send a thoughtful gift? Explore our newest collection of dried floral wonders, designed to bring joy and natural elegance into any space.
• •TikTok Video Idea: Visual: Quick cuts showing different ways to style a small dried flower arrangement in various home spots (desk, shelf, bedside table). Text Overlay: Instant ✨Lykke✨ for every nook! #DriedFlowerMagic #HomeStyling #HappyHome #LykkeAndYou