Brand Tone

Authentic, Artisanal/Craft-Oriented, Appreciative of Nature & Imperfection, Customer-Centric & Warm

Brand Values

• •Customer Focus
• •Authenticity
• •Craftsmanship
• •Sustainability
• •Beauty & Functionality

Best Practices

• •Highlight the unique qualities of live edge and reclaimed wood.
• •Emphasize the craftsmanship and artisanal nature of the furniture.
• •Connect with customers on a personal level, focusing on creating a home they love.
• •Showcase the beauty and resilience found in imperfections.
• •Maintain a warm and customer-centric tone across all communications.

Social Perception

High-quality, unique, and aesthetically pleasing furniture that brings warmth and joy to homes. Known for excellent customer service and a commitment to sustainable materials.

Copy Examples

• •Discover the organic beauty and rich history in our live edge and reclaimed wood furniture.
• •Each piece is handcrafted with care, bringing joy and unique character to your home.
• •Create a home you truly love with our custom furniture, designed around your vision.
• •Explore the beauty of imperfection with our resilient and stunning wood creations.
• •Our customers are at the heart of everything we do. Let us help you design the perfect piece.