Brand Tone

Aspirational & Elegant, Curated & Discerning, Appreciative of Craftsmanship & Story, Warm & Accessible (within luxury), Modern & Clean

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Curation
• •Aesthetic Beauty & Functionality
• •Elevating Everyday Life
• •Customer Delight

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the brand's tone (e.g., "aspirational yet warm," "focused on craftsmanship and storytelling," "elegant but not unapproachable"). Include approved vocabulary, phrases to avoid, and the desired emotional impact on the reader.
• •Prioritize Storytelling: Instead of just listing product features, weave narratives around the items. Highlight the artisan, the inspiration behind the design, or how the product can enhance the customer's life. This reinforces the "story behind each product" value.
• •Use Evocative & Sensory Language: Appeal to the senses by using descriptive words that convey texture, scent, visual beauty, and the feeling the products evoke. This aligns with the "luxury experience" aspect. For example, instead of "nice candle," try "a hand-poured soy candle with notes of bergamot and amber, designed to create a tranquil sanctuary."
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the visual aesthetic. If the images are elegant and minimalist, the copy should mirror that sophistication and clarity. Avoid overly casual slang or overly technical jargon if it doesn't fit the visual brand.
• •Train & Review: Ensure anyone creating content (social media managers, copywriters, customer service) understands and can consistently apply the brand tone. Regularly review published content to check for consistency and make adjustments as needed. This is especially crucial as the brand grows.

Social Perception

Emerging & Niche, Aligned with UAE Luxury Market Trends, Visually Appealing, Potential for "Hidden Gem" Status

Copy Examples

• •Instagram Post (New Product - Artisan Vase): Discover the story woven into every curve. Our new [Artisan Name] ceramic vase isn't just a vessel, it's a conversation piece, handcrafted to bring timeless elegance to your cherished spaces. Elevate your everyday with unique artistry. #LuxuryAndMore #HomeDecorUAE #ArtisanCrafted #UniqueGifts
• •Website Banner (Homepage): Curated for a Life More Beautiful. Explore unique treasures, from handcrafted décor to thoughtful gifts, and infuse your world with everyday luxury. #LuxuryAndMoreUAE
• •Facebook Ad (Targeting users interested in home interiors & gifting): Tired of the ordinary? Luxury & More offers a distinctive collection of home accents and gifts that speak to your unique style. Discover pieces that tell a story and transform your home into a haven of curated comfort. Shop now for a touch of everyday elegance. [Link] #ConceptStoreDubai #LuxuryGifts #HomeInspo
• •TikTok Video Caption (Showcasing a collection of scented candles): Set the mood, effortlessly. ✨ Our curated home fragrances are here to transform your space. Which scent story will you tell? #LuxuryAndMore #HomeFragrance #Ambiance #SelfCareUAE #AestheticHome
• •Email Newsletter Subject Line (Seasonal Collection): Welcome the Season: Fresh Finds & Timeless Luxury Await at Luxury & More (Body Snippet): Dear [Customer Name], explore our newly arrived collection, thoughtfully curated to bring warmth, beauty, and a touch of the extraordinary to your home this season. Each piece is chosen for its unique charm and quality craftsmanship, ready to become a part of your story.