Brand Tone

Aspirational & Sophisticated, Caring & Inclusive, Elegant & Refined, Slightly Confused/Inconsistent

Brand Values

• •Excellence & Quality
• •Luxury & Sophistication
• •Comfort
• •Customer Delight/Community
• •Style & Fashion-consciousness

Best Practices

• •Immediate Social Media Overhaul: Create new social media profiles for "Luxobell The Label" (or reclaim and wipe the old ones) that exclusively feature the fashion products and align with the sophisticated, chic brand voice. Update website links immediately.
• •Develop Comprehensive Brand Guidelines: Define the brand voice, visual identity (logo, color palette, typography, imagery style), and messaging pillars.
• •Consistent Visual Storytelling: Use high-quality, professional photography and videography across the website and all (new) social media channels. Visuals should evoke the desired feelings of luxury, sophistication, and comfort.
• •Audit and Refine Website Copy: Remove confusing statements like the "bespoke Shopify themes" offering if it's not a core, clearly marketed service. Ensure all website copy reflects the defined brand tone and values.
• •Engage with the "Cherished Community": Once the social media is corrected, actively engage with followers. Respond to comments and DMs in the defined brand voice.

Social Perception

Largely Unknown/New, Potentially Confusing, Negative (if customers experience the social media mismatch)

Copy Examples

• •Introducing the 'Élégance Personnifiée' Collection. Discover pieces where timeless sophistication meets modern allure. Wrap yourself in Luxobell. ✨ #Luxobell #LuxuryFashion #NewCollection #DiscerningChic #StyleElevated
• •Bestie, Your Exclusive Invitation to Indulge: The Luxobell Soirée Sale Starts Now! Unlock exquisite styles and embrace the luxury you deserve. For a limited time, select masterpieces from our curated collections are available at a special price. Don't miss out on invigorating your wardrobe.
• •The Ciara Satin Halter Gown: A whisper of glamour, a statement of grace. Crafted from the finest satin, this gown drapes beautifully, promising an unforgettable entrance. Perfect for those evenings where only true elegance will do. Experience the Luxobell standard.
• •At Luxobell, fashion isn't just worn, it's experienced. We curate for the discerning chic who value excellence and artistry in every thread. What does luxury mean to you? #LuxobellTheLabel #DefiningLuxury #FashionPhilosophy
• •Ultra Cozy Comfort, redefined. Our latest Pýjama collection is an embrace of softness and sophisticated design. Because your moments of rest should be as luxurious as your moments out. Shop delightfully exquisite comfort at Luxobell. #Luxobell #LuxeLounge #LuxuryPyjamas #ComfortAndStyle