Brand Tone

Authoritative and Expert, Trustworthy and Reliable, Exclusive and Luxurious, Accessible and Approachable, Modern and Dynamic

Brand Values

• •Trust and Authenticity
• •Quality and Curation
• •Customer Centricity
• •Expertise
• •Accessibility to Luxury

Best Practices

• •Emphasize Trust and Authenticity Consistently: Every piece of copy, from product descriptions to social media posts, should subtly or overtly reinforce the rigorous authentication process and the trustworthiness of the platform. Use phrases like "verified authentic," "expert-appraised," "shop with confidence."
• •Maintain an Elegant and Sophisticated Vocabulary: Reflect the luxury nature of the products by using refined language. Words like "curated," "iconic," "timeless," "bespoke," "craftsmanship," and "elegance" should be common. Avoid overly casual slang unless specifically targeting a younger audience on platforms like TikTok, where it should still be balanced with the overall brand sophistication.
• •Highlight Expertise and Authority: Position LuxLexicon as a knowledgeable leader in the luxury resale market. Share insights, tips on luxury care, or information about brand heritage where appropriate to build authority.
• •Balance Exclusivity with Accessibility: While showcasing rare and high-value items, also communicate the "great value" and the "accessible" nature of finding dream pieces through their platform. This can be achieved by featuring a range of items and clearly explaining the benefits of resale.
• •Create a Unified Voice Across Platforms, Adapting to Nuances: While the core tone remains consistent, allow for slight adaptations based on the platform. For example, Instagram might focus more on visual storytelling and aspirational captions, while TikTok could involve more direct engagement and interactive language during live events. However, the underlying values of trust, luxury, and expertise must always shine through. Ensure the "About Us" story and brand promises are consistently reflected everywhere.

Social Perception

Trusted Reseller, Leading Expert in Luxury Resale, Accessible Luxury Destination, Good Customer Service, Innovative and Modern

Copy Examples

• •Headline: Unlock Timeless Elegance. Discover Your Next Hermès Icon at LuxLexicon. Body: At LuxLexicon, authenticity isn't just a promise, it's our foundation. Explore Singapore's most trusted collection of verified Hermès and luxury handbags. Find your dream piece today. #LuxuryRedefined #AuthenticatedLuxury
• •Headline: Give Your Treasures a New Story. Sell or Consign with LuxLexicon. Body: Your cherished luxury pieces deserve a discerning new owner. With LuxLexicon's expert valuation and dedicated global clientele, experience a seamless and rewarding way to rehome your handbags and accessories. Trust the specialists. #SustainableLuxury #LuxuryConsignment
• •Headline: Beyond the Boutique: Your Curated World of Luxury Awaits. Body: Why wait? LuxLexicon offers unparalleled access to the most sought-after Chanel, Dior, and Hermès collections. Every piece rigorously authenticated, every purchase a step into enduring style. Shop online or visit our Palais Renaissance haven. #LuxLexiconExperience #CuratedLuxury
• •Headline: The Art of a Smart Investment. Luxury That Holds Its Value. Body: Discover pre-loved and new luxury handbags that are more than just accessories—they're assets. At LuxLexicon, we provide expert advice and a transparent platform for buying and selling timeless pieces from the world's most coveted brands. #InvestmentPieces #LuxuryResaleExperts
• •Headline: Live Luxury with LuxLexicon! ✨ Join Our TikTok Live Sale! Body: Get ready for exclusive deals on authenticated designer bags! Tune into our TikTok Live event this [Date] at [Time] for a curated selection of luxury finds at special prices. Don't miss out – your next treasure is waiting! @luxlexicon #LuxLexiconLive #LuxuryDeals #TikTokFashion