Brand Tone

Authentic & Passionate, Premium & Luxurious, Respectful & Traditional, Quality-Focused, Warm & Communal

Brand Values

• •Cultural Heritage & Authenticity
• •Quality & Excellence
• •Luxury & Experience
• •Sustainability & Ethical Sourcing
• •Community & Connection

Best Practices

• •Continuously weave the founder's story, the Ethiopian coffee heritage, and the cultural significance of the coffee ceremony into all communications (website, social media, product descriptions, packaging). This reinforces authenticity and passion.
• •Use evocative language that appeals to the senses when describing the coffee—its aroma, taste, body, and the visual appeal of the beans and packaging. Consistently use terms like "luxury," "premium," "exquisite," "art," and "ritual" to reinforce the high-end positioning.
• •Maintain a Respectful and Warm Voice: When discussing cultural traditions, ensure the tone is always respectful and appreciative. Extend this warmth to customer interactions, reflecting the communal aspect of coffee.
• •Be specific about the coffee's origin (e.g., Yirgacheffe, Welega), processing methods (if applicable), and tasting notes. This demonstrates expertise and reinforces the commitment to quality.
• •Ensure all visual elements (photography, website design, packaging, social media posts) align with the brand's tone of premium, authentic, and culturally rich. The described black glossy glass and gold-accented packaging is a strong start. Maintain this high standard across all visual touchpoints.

Social Perception

Positive (among those who have tried it), Niche & Emerging, Perceived as High-Quality

Copy Examples

• •Anbessa Coffee: Sip the Soul of Ethiopia. More than coffee, it's a legacy. Experience the authentic Ethiopian coffee ceremony in every cup, crafted from beans grown in the rich soils of Welega and roasted to perfection. Discover tradition, taste luxury.
• •Luxe Coffee by Anbessa: Where Heritage Meets Elegance. Indulge in an unparalleled coffee experience. Our meticulously sourced Ethiopian beans, presented in our signature black glass and gold packaging, promise a ritual of pure luxury and exquisite taste. Redefine your morning.
• •From Our Family's Ethiopian Roots to Your Morning Ritual. Anbessa Coffee was born from a love for buna, the heart of Ethiopian gatherings. We bring you ethically sourced, single-origin coffee that honors generations of tradition and delivers a naturally sweet, vibrant cup.
• •The Anbessa Difference: Premium Beans, Passionate Roasting. Discover the bright, full-bodied flavor of true Ethiopian Yirgacheffe. At Anbessa Coffee, we're committed to quality, from the ancient coffee forests of Ethiopia to your home, ensuring an authentic and satisfying experience with every brew.
• •Elevate Your Coffee Experience. Taste Anbessa. It's not just coffee; it's an art, an experience, a ritual. We invite you to discover the rich flavors and luxurious essence of Ethiopia's finest beans, sustainably sourced and passionately prepared. Experience Anbessa Coffee.