Brand Tone

Aspirational yet Accessible, Helpful, Trendy, and Direct & Transparent

Brand Values

• •Affordability
• •Style and Modern Design
• •Functionality for Compact Living
• •Ease of Experience
• •Quality
• •Customer-Centricity

Best Practices

• •Emphasize Solutions for Modern Living: Consistently highlight how products address the needs of contemporary lifestyles, particularly for those with smaller living spaces or those who move frequently, focusing on style, affordability, and ease.
• •Use Aspirational but Relatable Language: Combine evocative descriptions of beautiful spaces with practical benefits like affordability and easy assembly. Avoid overly technical jargon.
• •Incorporate Trend-Forward Keywords: Naturally weave in terms like "modern," "mid-century," "organic modern," "neutral," "boho," "minimalist," depending on the product, to resonate with style-conscious consumers.
• •Maintain a Helpful and Engaging Voice: Offer tips, ask questions, and encourage interaction. Frame product descriptions to help customers envision the items in their own homes and solve their decor challenges.
• •Be Transparent about Value: Clearly communicate the benefits of the direct-to-consumer model (e.g., "no middleman markups," "designer looks without the designer price tag") to reinforce the value proposition.

Social Perception

Generally Positive, Good Value, Stylish and On-Trend, but with some concerns about material quality and shipping.

Copy Examples

• •Headline: Small Space, Big Style? Unlock Modern Living with Luxen Home. Body: Don't let square footage limit your vision. Discover our curated collection of furniture and décor, designed to make your compact home chic, functional, and uniquely you—without breaking the bank. #liveluxen
• •Headline: Your Dream Room is Just an Assembly Away. ✨ Body: We believe creating a home you love should be exciting, not exhausting. That's why our stylish pieces are designed for easy assembly, getting you from unboxing to "wow" in no time. Explore an effortless refresh!
• •Headline: Inspired by Design, Priced for Real Life. Body: Get the high-end look you crave with Luxen Home. We bring you the latest trends in modern and organic-inspired furniture direct from the source, making beautiful design accessible to everyone.
• •Headline: From Blank Canvas to Cozy Oasis. 🪴 Body: Let's transform your house into a home. Our new collection of [mention specific product type, e.g., artisan vases or rattan storage] adds warmth, texture, and that perfect finishing touch. Find your #neutralhome inspo with us.
• •Headline: Join the #liveluxen Community! Body: Show us how you style your Luxen Home finds! Tag us @luxen.home and use #liveluxen for a chance to be featured. We love seeing how you make our pieces your own. Plus, get exclusive tips and offers by joining our newsletter!