Brand Tone

Friendly, Accessible, Enthusiastic, Emotive, and Helpful/Customer-focused

Brand Values

• •Personalization/Uniqueness
• •Gift-Giving/Sentimentality
• •Accessibility/Affordability
• •Quality

Best Practices

• •Emphasize Personalization: Highlight the unique aspect of customizable products, showcasing how they cater to individual preferences and create one-of-a-kind items.
• •Use Emotional and Evocative Language (Appropriately): Words like 'cherish,' 'celebrate,' 'special,' 'heartfelt,' 'joy,' 'smile' can enhance the sentimental value, fitting for a personalized gift shop.
• •Balance 'Luxe' with Accessibility: Maintain a friendly and approachable tone, ensuring the 'luxe' aspect doesn't alienate customers seeking affordable personalized gifts.
• •Showcase High-Quality Materials and Reproduction: Reinforce the brand's commitment to quality by emphasizing the durability and visual appeal of the products.
• •Incorporate Clear Calls to Action: Encourage purchases with straightforward language, such as 'Shop Now,' 'Create Yours Today,' or 'Personalize Your Gift.'

Social Perception

A brand that offers unique, personalized gifts that are accessible and high-quality, perfect for creating memorable moments and celebrating loved ones.

Copy Examples

• •Get ready to smile with the Dad Photo Mug!
• •Add some fun and quirk to your work attire with the Work Hoodie
• •Amazing and bright photo reproduction.
• •Only X units left in stock!
• •Shop Slates