Brand Tone

Aspirational, Calm & Serene, Elegant & Refined, Warm & Inviting, Nature-inspired

Brand Values

• •Beauty & Aesthetics
• •Serenity & Well-being
• •Quality & Craftsmanship
• •Timeless Design
• •Coastal Lifestyle Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., serene, elegant, warm), approved vocabulary (e.g., sanctuary, curated, timeless, coastal, peace), and phrases to avoid. Share this with anyone creating content.
• •Focus on Evoking Emotion: Use descriptive language that transports the reader to the coast and makes them feel the tranquility and aspiration associated with the brand. Appeal to the senses.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the brand's visual aesthetic (light, airy, natural). The words should feel like they belong in the same serene, coastal world as the images.
• •Prioritize "You" and Benefits: Frame copy around the customer and how Olive + Paix products can enhance their life and home, helping them create their desired sanctuary, rather than just listing product features.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values, making adjustments as needed. Ensure clarity if the brand manages distinct product lines (e.g., home decor vs. apparel) to avoid customer confusion.

Social Perception

The brand's curated social media presence aims to project an image of elegance, tranquility, and high-quality coastal living. Users engaging with their content likely aspire to this aesthetic.

Copy Examples

• •Homepage Welcome: "Welcome to Olive + Paix, where the tranquility of the coast meets timeless design. Discover curated home decor and gifts that transform your space into a serene sanctuary. Embrace the art of coastal living."
• •Product Description (e.g., for a Candle): "Invite the calming essence of a seaside morning into your home. Our signature scented candle, hand-poured with natural soy wax, blends notes of sea salt, dune grass, and driftwood. Create your moment of paix."
• •Instagram Caption: "Sun-drenched afternoons and the gentle rhythm of the waves. ✨ Our latest collection captures the effortless elegance of a coastal retreat. Find pieces that speak to your soul and turn your home into a haven. #OliveAndPaix #CoastalDecor #SereneSpaces #HomeSanctuary #TimelessDesign"
• •Email Subject Line (for new arrivals): "New Tides of Inspiration: Explore Fresh Coastal Finds from Olive + Paix"
• •About Us Snippet: "At Olive + Paix, we believe your home should be a story of what you love, a peaceful harbor from the everyday. Inspired by the soothing palette of the shore, we meticulously select each piece for its quality, beauty, and ability to bring a sense of calm to your life."