Tono de Marca

Sophisticated, Aspirational, Understated Luxury

Valores de Marca

• •Quality & Craftsmanship
• •Comfort & Effortless Style
• •Timelessness & Durability
• •Made in USA/Local Production
• •Understated Luxury
• •Sustainability

Mejores Prácticas

• •Emphasize Quality & Origin: Consistently highlight the premium materials (Supima cotton, etc.), the 'hand-crafted in Los Angeles' aspect, and American-grown fibers. This reinforces value and justifies the premium positioning.
• •Use Evocative & Sensory Language: Words like 'refined,' 'sophistication,' 'effortless,' 'luxurious,' 'softness,' 'impeccable' help convey the aspirational and quality-focused nature of the brand.
• •Maintain Visual Consistency: Ensure all photography and videography align with the sophisticated, clean, and aspirational aesthetic seen on the website and Instagram. Lifestyle shots should feel authentic to the brand's values.
• •Focus on the 'Why' Not Just the 'What': Communicate the emotional benefit of the clothing – how it makes the wearer feel (confident, stylish, comfortable, more themselves).
• •Keep it Understated & Elegant: Avoid overly loud, 'salesy,' or gimmicky language. The tone should reflect the quiet confidence of the brand itself, letting the quality and design speak largely for themselves.

Percepción Social

Premium Quality, Stylish & Comfortable, Investment Pieces, Trustworthy (emerging), Niche Appeal

Ejemplos de Copy

• •Headline (Website/Ad): Beyond Comfort. Beyond Style. This is Myles Price. Crafted in Los Angeles for your effortlessly luxurious life.
• •Product Description (T-Shirt): The foundation of effortless style. Our Supima Cotton Tee, meticulously crafted in Los Angeles. Experience the unparalleled softness and lasting quality that defines true luxury. Wear it everywhere, love it forever.
• •Social Media Post (Instagram - with an image of someone traveling in their clothes): Where will your style take you? Discover essentials designed for the journey, blending New York refinement with LA's relaxed sophistication. #MylesPrice #LuxCasual #TravelInStyle
• •Email Subject Line (New Collection): Introducing [Collection Name]: The Art of Elevated Comfort.
• •About Us Snippet: At Myles Price, we believe luxury is a feeling. It’s the confidence of a perfect fit, the comfort of exceptional materials, and the quiet statement of enduring style. Each piece is thoughtfully designed and handcrafted in Los Angeles, because we know that true quality is timeless.