Brand Tone

Thoughtful, Elegant, Professional, Celebratory, Warm

Brand Values

• •Personalization & Customization
• •Quality & Excellence
• •Client-Centricity
• •Attention to Detail
• •Design Expertise
• •Making an Impact

Best Practices

• •Create and Maintain a Brand Voice Document: Clearly define the brand's tone attributes (e.g., Thoughtful, Elegant, Professional, Celebratory, Warm), key messaging pillars, preferred vocabulary (and words to avoid), and provide clear examples of "on-brand" and "off-brand" copy.
• •Focus on the "Why" Behind the Gift: Emphasize the purpose and emotion behind the gifting experience – whether it's appreciation, celebration, welcome, or connection. Use storytelling to highlight the impact of a thoughtful gift.
• •Highlight Quality and Curation: Consistently use descriptive language that conveys the premium nature of the products, the care taken in selection ("hand-selected," "artisan," "premium"), and the beauty of the presentation ("elegantly packaged," "beautifully presented").
• •Speak to the Client's Needs and Aspirations: Frame copy around how LUX BOX Co. provides solutions (e.g., "stress-free process," "elevate your brand," "make a lasting impression") and helps clients achieve their gifting goals.
• •Ensure Visual and Verbal Consistency: The sophisticated and clean aesthetic of the brand's visuals should be mirrored in the copy – which should be clear, concise, well-crafted, and free of jargon. The overall message should feel cohesive across all platforms.

Social Perception

Highly Positive, Experts in Curated Gifting, Reliable and Professional, Premium Service Provider

Copy Examples

• •Website Headline (Corporate Gifting): "Meaningful Connections, Beautifully Boxed. Elevate Your Corporate Gifting with LUX BOX Co."
• •Instagram Caption (New Product Launch): "Unveil thoughtfulness with our latest collection ✨. Each hand-selected item in the 'Client Celebration' box is chosen to delight and impress. Ready to make a statement? #LuxBoxCo #CustomGifts #CorporateGifting #PortlandME #GiftedThoughtfully"
• •Email Marketing (Subject Line for Wedding Planners): "Create Unforgettable Welcome Gifts: Partner with LUX BOX Co."
• •Facebook Post (Client Testimonial Feature): "We're blushing! 🥰 So thrilled to hear [Client Company Name] loved their custom holiday gifts. Helping you shine is what we do best! 'LUX BOX made our gifting process seamless and the response was incredible!' - [Client Contact]. #ClientLove #LuxBoxSuccess #CorporateGifts #HolidayGifting"
• •Pinterest Pin Description (Engagement Gift Box): "The perfect 'Yes!' deserves the perfect gift. Our curated Engagement Box is filled with joy, elegance, and everything to celebrate their special moment. Personalize it to make it uniquely theirs. #EngagementGift #LuxBoxCo #SheSaidYes #GiftIdeas #PersonalizedGifts"