Brand Tone

Sophisticated, elegant, and quality-focused. Inspiring and confident in the quality and British origin of the products.

Brand Values

• •Quality
• •Individuality & Personal Expression
• •British Craftsmanship
• •Customer Satisfaction
• •Artistic Excellence & Sophistication

Best Practices

• •Use evocative and descriptive language that aligns with luxury and quality, appealing to the emotions and aspirations of the target audience. For LuxArtz, this means words like "exquisite," "timeless," "masterpiece," "serene," and "sophistication."
• •Maintain Consistency Across All Platforms: Ensure that the website, any (future) social media, email marketing, and product descriptions all speak with the same elegant and quality-focused voice.
• •Focus on the British Craftsmanship: Highlight the origin of the art as a unique selling point.
• •Emphasize the transformative effect of art: Communicate how LuxArtz pieces can enhance living spaces and reflect individuality.
• •Use language that makes customers feel they are acquiring something special and enduring.

Social Perception

Perceived positively, customers often mention the high quality of the artwork, the accuracy of website descriptions, and the transformative effect of the art on their homes and offices. Seen as a destination for premium wall art.

Copy Examples

• •"Elevate your everyday with LuxArtz."
• •"Discover a premium selection of contemporary abstract wall art, crafted to the highest standards."
• •"All our artwork is 100% British made, ensuring unparalleled quality and timeless sophistication."
• •"Transform your space with art that reflects your individuality."
• •"We dedicate ourselves to sourcing and curating the finest contemporary British-made art."