Brand Tone

Empowering, Approachable, and Body-Positive

Brand Values

• •Empowerment
• •Inclusivity
• •Quality & Comfort
• •Authenticity
• •Affordability

Best Practices

• •Lead with "Feel": Always anchor the copy in the feeling the apparel provides G comfort, confidence, empowerment, softness. Use sensory language ("buttery soft," "second skin," "gentle hug") to create a tangible connection.
• •Speak to the Community: Use inclusive and encouraging language. Address the audience directly with "you" and "your." Ask questions in social media captions to foster engagement and make followers feel like part of a supportive community.
• •Balance Performance and Lifestyle: While highlighting technical features like "squat-proof" and "tummy control," always connect them back to real-life benefits, whether it's an uninterrupted workout or the confidence to wear the apparel all day long.
• •Amplify Customer Voices: Actively incorporate customer testimonials and user-generated content (UGC) into your marketing copy. Phrases like "Our community calls it..." or featuring direct quotes builds authenticity and social proof.
• •Maintain a Positive and Empowering Tone: Every piece of copy, from a product description to an error message, should reflect the brand's core value of empowerment. Avoid language that suggests a need for self-improvement and instead focus on celebrating where the customer is right now.

Social Perception

The public and its customer base perceive Luvvfits as a reliable and positive brand that delivers on its promises of comfort and quality. It is viewed as a strong, more affordable alternative to high-end activewear brands. The focus on showcasing different body types has cultivated a positive reputation for being inclusive and relatable. The brand is seen as a supportive part of its customers' fitness and wellness journeys.

Copy Examples

• •Headline: Find Your Flow. Body: From sun salutations to Sunday strolls, our buttery-soft leggings move with you. Designed to feel like a second skin, so you can focus on what truly matters: your strength, your peace, your power. #LuvvYourself
• •Headline: Your Perfect Squat-Proof Shorts Are Here. Body: Say goodbye to distractions. Our shorts are designed with a no-slip, high-waisted band and 4-way stretch fabric that passes the squat test every time. Feel confident, feel powerful, feel unstoppable. Shop the collection now and get 15% off your first order!
• •Text on screen: From gym grind to coffee run, my Luvvfits set keeps up. Caption: That feeling when your fit is so comfy you forget you re wearing it. #Luvvfits #Activewear #OOTD #GymTok
• •Subject Line: That "Buttery Soft" Feeling, Now in New Colors. Body: Hi [Name], Your favorite confidence-boosting leggings are back in stunning new shades for the season. Ready to upgrade your comfort? Discover the collection and find your new favorite fit.
• •Headline: Confidence You Can Wear. Sub-headline: Experience our famously soft, performance-ready activewear designed for every body and every movement.