Brand Tone

aspirational, professional, and engaging

Brand Values

• •Quality & Performance
• •Innovation
• •Accessibility
• •Community/Passion
• •Aspiration/Excellence

Best Practices

• •Always Emphasize Quality and Performance: Consistently highlight the superior materials (e.g., German latex) and the performance benefits (grip, durability, comfort) in all communications.
• •Maintain an Aspirational Voice: Use language that inspires goalkeepers to achieve their best, referencing professional standards and success. Use calls to action like "Be The N1."
• •Be Engaging and Interactive: Ask questions, encourage user-generated content, and respond to comments to build a community feel, especially on social media.
• •Showcase Expertise and Innovation: Inform the audience about the technology and design features that make N1Gloves stand out.
• •Use Consistent Visuals and Hashtags: Ensure that imagery and frequently used hashtags (#N1Gloves, #BeTheN1, #TimeN1) align with the professional and aspirational tone across all platforms.

Social Perception

Positive Customer Feedback, Trusted by Professionals, Growing Brand, Value for Money

Copy Examples

• •Dominate your box. Experience the grip and confidence of N1Gloves, crafted with elite German latex for ultimate performance. #BeTheN1
• •More than just a glove, it's your competitive edge. N1Gloves: Technology and passion, stitched into every pair. What are your goalkeeping goals this season? #TimeN1
• •Engineered for champions. Trusted by the pros. N1Gloves delivers the durability and precision you demand. Ready to elevate your game?
• •Feel the difference innovation makes. Our latest N1 collection features advanced materials for superior comfort and unbeatable grip, rain or shine. Explore the range.
• •Join the N1 family! We're passionate about empowering goalkeepers at every level. Share your best save using #N1Gloves for a chance to be featured!