Brand Tone

Aspirational & Confident, Results-Oriented & Direct, Luxurious & Premium, Empathetic

Brand Values

• •Efficacy & Results
• •Quality & Innovation
• •Customer Empowerment & Confidence
• •Luxury Experience
• •Inclusivity

Best Practices

• •Prioritize "Results" and "Speed": Consistently weave in phrases that highlight the fast-acting nature and visible improvements customers can expect (e.g., "noticeable within days," "rapid transformation," "quick-absorbing").
• •Emphasize "Luxury" and "Quality": Use vocabulary associated with premium products and experiences (e.g., "advanced formulation," " meticulously selected ingredients," "premium body care," "indulge").
• •Frame statements assertively (e.g., "We are committed to...", "Our product range includes...").
• •Focus on Empowerment and Desired End-States: Connect product benefits to the emotional outcomes for the customer, such as increased confidence, radiance, and feeling good in their skin (e.g., "boost your confidence," "achieve radiant, healthy skin," "embrace your beauty").
• •Leverage visual content: Continue to use TikTok and influencer imagery to demonstrate product results.

Social Perception

Lustrelix is perceived as an emerging luxury brand focused on delivering tangible results, particularly for body concerns, through visually driven content. Potential skepticism may arise from the strict 'No Exchanges or Refunds' policy.

Copy Examples

• •Experience the Power of Luxury Skin Care.
• •Luxury Skin Care for Fast and Real Results.
• •Visible improvements within weeks with consistent use.
• •Made for women who want results—and radiance.
• •Revolutionizing body care and empowering customers with high-quality skincare that boosts confidence.