Brand Tone

Aspirational & Sophisticated, Feminine & Trendy, Customer-Centric & Supportive, Direct & Informative

Brand Values

• •Quality & Exclusivity
• •Customer Satisfaction
• •Comfort
• •Sophistication & Style
• •Accessibility

Best Practices

• •Emphasize the "impeccable fit" and "refinement."
• •Use phrases that convey approachability (e.g., "Any questions? We're here!", "Contact us on WhatsApp for sizing help") across all platforms to reinforce the customer-centric value.
• •Use High-Quality, Evocative Language: Continue using words like "deslumbrante" (stunning), "sofisticado" (sophisticated), "exclusivo" (exclusive), and "requinte" (refinement) where appropriate, but ensure it's balanced with clear, direct information about the product.
• •Maintain a balance between aspirational language and clear product information to cater to both the desire for sophistication and the need for practical details.
• •Showcase customer testimonials and reviews prominently to build trust and credibility as an emerging brand.

Social Perception

Emerging Brand with Trust Factors

Copy Examples

• •Discover our new collection, designed with impeccable fit and the highest quality fabrics.
• •Experience the ultimate in sophistication with our exclusive designs.
• •Need help finding the perfect size? Contact us via WhatsApp for personalized assistance.
• •Indulge in comfort and style with our refined and elegant pieces.
• •Shop with confidence knowing we offer secure checkout and satisfaction guaranteed.