Brand Tone

Aspirational, Celebratory, Elegant, Sophisticated, Customer-centric, Supportive, Passionate

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Accessibility to Luxury
• •Celebration of Love
• •Inclusivity (implied)

Best Practices

• •Always Emphasize the "Why": Connect every piece of copy back to the core of celebrating love, dreams, and special moments. Whether it's a product description or a social media post, the underlying message should resonate with the emotional significance of the occasion.
• •Use Evocative & Sensory Language: Describe fabrics, craftsmanship, and the feeling of wearing Lurve attire. Words like "exquisite," "luxurious," "radiant," "handcrafted," and "dream" can reinforce the elegant and aspirational tone.
• •Maintain a Warm and Approachable Voice: Even while being elegant and sophisticated, ensure the communication feels welcoming and supportive. Address customer queries with empathy and enthusiasm. The "husband-wife duo" story can be leveraged to build this personal connection.
• •Showcase Real Stories & Build Community: Continue highlighting customer photos and testimonials. This not only provides social proof but also reinforces the celebratory and customer-centric aspects of the brand. Engage with comments and messages promptly and personally.
• •Develop a Style Guide: Create a simple internal style guide for all written communications. This should outline key brand messages, preferred terminology (e.g., "celebration" vs. "party," "attire" vs. "clothes"), tone adjectives (e.g., aspirational, elegant, warm), and common phrases that reflect Lurve's values. This ensures consistency across all platforms and anyone writing for the brand.

Social Perception

Positive (within their community), Niche Provider, Limited Wider Recognition (currently)

Copy Examples

• •Headline (Website Banner/Social Media Ad): Your Dream Wedding, Draped in Lurve. Discover Exquisite Ethnic Attire That Tells Your Unique Love Story.
• •Product Description Snippet (for a Bridal Lehenga): Crafted with meticulous attention to detail, this lehenga isn't just an outfit; it's a cherished memory in the making. Feel the luxurious fabric and intricate embroidery become a part of your once-in-a-lifetime celebration. At Lurve, we don't just dress brides; we celebrate them.
• •Instagram Caption (showcasing a customer photo): Our hearts swell with joy seeing @[CustomerHandle] radiate pure elegance on her special day! ✨ Thank you for making Lurve a part of your beautiful journey. #LurveBrides #RealWedding #IndianWeddingBliss
• •About Us Snippet (for social media): From a shared dream to your grand celebration. Lurve is more than a wedding store; it's a promise of quality, accessible luxury, and a commitment to making you shine on your most cherished days. Founded with love, for your love.
• •Promotional Email Subject Line: Find THE One (Dress, We Mean!) - Your Lurve Wedding Story Starts Here.