Brand Tone

Artistic & Poetic, Authentic & Genuine, Peaceful & Serene, Imperfect & Natural, Minimalist

Brand Values

• •Wabi Sabi Philosophy
• •Artistic Self-Expression & Spontaneity
• •Authenticity & Genuineness
• •Sustainability/Resourcefulness
• •Connection & Presence
• •Customer Collaboration & Detail-Oriented Service

Best Practices

• •Embrace Imperfect Language (Subtly): While maintaining clarity, occasionally use words that evoke the natural, slightly undone, or handmade feel. Think "gentle wear," "subtle variations," "quietly unfolds," rather than overly polished or sharp corporate speak.
• •Focus on Sensory & Emotional Connection: Describe the art not just visually, but in terms of the feeling it evokes (peace, calm, connection, authenticity). Use words that appeal to a sense of touch (texture, layers, fabric) and emotion.
• •Incorporate Wabi Sabi Principles: Weave in concepts of transience, simplicity, naturalness, and the beauty of imperfection. This doesn't always have to be explicit but can inform the word choices and the stories you tell around the art.
• •Maintain an Authentic & Personal Voice: Speak as the artist (or a close representative). Share insights into the creative process, inspirations, and the philosophy behind the work. Avoid overly commercial or sales-driven language; let the art and its story be the focus.
• •Visual-Verbal Harmony: Ensure the language used in captions, descriptions, and website copy consistently complements the visual style of the artwork. If the art is minimalist and serene, the language should echo that—avoiding loud, jarring, or overly complex phrasing.

Social Perception

Highly Regarded Artistry, Positive Customer Experience, Distinctive Style, Professional & Collaborative

Copy Examples

• •Website Hero/About Snippet: Discover Lunnawabi: Where imperfection finds its poetry. Each abstract piece is a spontaneous journey, crafted on reclaimed textiles, inviting peace and authentic beauty into your space. More than art, it's a quiet conversation with the present.
• •Instagram Post (showcasing a new piece): Unveiling 'Fleeting Moment.' Layers of natural pigments and reclaimed fabric tell a story of time and texture. Inspired by the Wabi Sabi acceptance of the beautifully imperfect. May it bring a sense of calm and genuine connection to your day. #Lunnawabi #AbstractArt #WabiSabiArt #TexturalArt #MindfulLiving
• •Product Description (for an art piece): This original Lunnawabi artwork, 'Echoes of Stillness,' embodies the serene spirit of Wabi Sabi. Created with fluid strokes and natural powders on a uniquely chosen recovered canvas, its beauty lies in its subtle asymmetries and the stories held within its imperfections. A timeless piece to anchor your space in tranquility.
• •Email Newsletter Subject: New from Lunnawabi: Art that Breathes with Imperfect Beauty. Body Snippet: Dear Art Lover, I'm excited to share my latest collection, born from moments of quiet reflection and the embrace of the beautifully imperfect. Each piece is a unique exploration of texture and spontaneous form, seeking to bring a touch of serene authenticity to your world...
• •Pinterest Pin Description: Lunnawabi Abstract Art: Find beauty in imperfection. Inspired by Wabi Sabi, these textural pieces are handcrafted to bring a sense of peace, authenticity, and mindful artistry to your home. Explore genuine abstract expressions. #Lunnawabi #WabiSabiDecor #AbstractPainting #HandmadeArt #ZenArt