Brand Tone

Aspirational & Empowering, Youthful & Trendy, Value-Driven & Smart, Confident & Slightly Rebellious, Approachable & Friendly

Brand Values

• •Self-Expression
• •Affordability & Value
• •Quality & Design
• •Customer-Centricity (Implied)
• •Challenging the Status Quo
• •Social Consciousness (Stated, but needs more visible action/proof)

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Empowering, Youthful, Confident, Value-Driven, Slightly Rebellious), provide examples of "do's and don'ts," and list keywords/phrases that align with the brand. This guide should be accessible to anyone creating content.
• •Prioritize "You" and "Your": Focus the copy on the customer and how Lunatiqs empowers *their* self-expression and solves *their* need for stylish, affordable accessories. Use language that speaks directly to them (e.g., "Your Vibe," "Lets you be you").
• •Balance Aspiration with Value: Continuously reinforce the idea that customers can achieve a high-style, expressive look without overspending. Highlight both the "designer" aesthetic and the "revolutionary price."
• •Embrace the "Rebellious Spirit" (Authentically): Don't be afraid to use slightly edgier, confident, or unconventional language where appropriate, especially when contrasting with the "old way" of buying expensive accessories. However, ensure it aligns with the product and target audience and doesn't become alienating.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, in customer service interactions, and even in product packaging (if applicable) is harmonious. Regular audits of content across platforms can help maintain this consistency. When addressing issues (e.g., negative reviews), maintain a professional yet empathetic tone that still aligns with being approachable and customer-focused.

Social Perception

Lunatiqs is likely perceived as a go-to for affordable, stylish phone accessories, particularly among a younger audience looking for variety and trendiness. However, perceptions regarding reliability and customer support could be improved to build stronger trust. The "socially conscious" aspect is not strongly perceived externally, likely due to a lack of visible supporting initiatives.

Copy Examples

• •Your Vibe. Your Case. Unleash Your Style. New Lunatiqs drop is here – dare to express everything you are.
• •Why blend in when your phone can stand out? 📱✨ Lunatiqs: Designer looks, not designer prices. Tag a friend who needs a style upgrade! #Lunatiqs #ExpressYourself #PhoneCase
• •Style Rebellion: Get 20% Off Your Next Lunatiqs Case!
• •Crafted for the creators, the dreamers, the rebels. This case isn’t just protection; it’s a statement. Made with [Material Feature] and designed in-house, because your everyday tech deserves to be extraordinary. #BeYou #LunatiqsStyle
• •Lunatiqs: Born from a rebel spirit 🤘. We make killer phone cases & accessories that don’t break the bank. Your self-expression? It’s our mission. #Lunatiqs #StyleRevolution