Brand Tone

Earthy & Spiritual, Personal & Handmade, Minimalist & Dainty, Joyful & Positive, Approachable & Friendly, Aspirational & Stylish

Brand Values

• •Nature & Natural Beauty
• •Individuality & Self-Expression
• •Handcrafted Quality
• •Customer Happiness
• •Meaning & Intention
• •Ethical Considerations

Best Practices

• •Speak from the Heart (Sarah's Voice): Maintain a personal, passionate, and slightly spiritual tone, as if the founder, Sarah, is speaking directly to the customer. Use "we" (referring to the Luna Tide team) but ensure the warmth of a small, dedicated maker shines through.
• •Emphasize "Handmade" and "Natural": Consistently highlight that pieces are handcrafted, made-to-order, and feature genuine, natural gemstones. This reinforces quality, uniqueness, and connection to nature.
• •Focus on "Meaning" and "Individuality": Connect the jewelry to personal meaning, the properties of crystals, and self-expression. Encourage customers to find pieces that "resonate" with their spirit.
• •Use Evocative and Gentle Language: Words like "soulful," "magic," "radiance," "dainty," "minimalist," "joy," and "beauty" align with the established tone. Avoid overly technical or aggressive sales language.
• •Maintain Transparency and Authenticity: Especially regarding aspects like ethical sourcing, be honest and open. This builds trust and aligns with the genuine, down-to-earth feel of the brand. Share the story and passion behind Luna Tide.

Social Perception

Highly Positive, Trusted, Unique & Meaningful, Good Quality Materials, Responsive Customer Service

Copy Examples

• •Headline: Embrace Your Radiance. Discover Our Handcrafted Gemstone Jewelry. Body: Each Luna Tide piece is lovingly handmade in our Australian studio, connecting you to the earth's natural energies. Find the crystal that speaks to your soul.
• •Social Media Post (Image: Close-up of a dainty gemstone necklace): Caption: Subtle sparkle, powerful meaning. ✨ Our minimalist crystal necklaces are designed to be a gentle reminder of your inner strength and unique beauty. Handmade just for you. What gemstone calls to you today? #LunaTide #HandmadeJewelry #CrystalHealing #MinimalistStyle #SoulfulBeauty
• •Product Description Snippet (for a birthstone bracelet): Celebrate your story with a touch of nature's magic. This dainty [Gemstone Name] bracelet, your [Month] birthstone, is handcrafted with [Material, e.g., 14k Gold Fill] to be a timeless treasure. Wear your essence.
• •Email Subject Line: A Little Piece of Magic, Handmade for You ✨ Email Body Intro: Hello [Customer Name], at Luna Tide, we believe jewelry should be more than just an accessory – it should be a reflection of your spirit. Explore our new arrivals, each piece designed to bring joy and a touch of natural wonder to your everyday.
• •Permanent Jewelry Ad Copy: Headline: Your Story, Forever Linked. Experience Luna Tide Permanent Jewelry. Body: Create a lasting symbol of connection, celebration, or self-love. Our fine gold and sterling silver chains are custom-fitted and seamlessly welded for a beautiful, clasp-free piece that’s uniquely yours. Book your experience today and wear your sparkle, always.