Brand Tone

enchanting, personal, and nature-connected

Brand Values

• •Connection to Nature & the Universe
• •Individuality & Self-Expression
• •Handmade Quality & Craftsmanship
• •Joy & Beauty
• •Authenticity
• •Customer Happiness

Best Practices

• •Embrace Storytelling: Weave the founder's journey and the "why" behind the brand into product descriptions, social media, and email marketing. This personal touch resonates deeply.
• •Use Evocative & Sensory Language: Words like "shimmer," "glow," "whisper," "radiant," "enchanting," and "ethereal" will reinforce the mystical and nature-connected tone. Describe how the jewelry looks and *feels*.
• •Highlight the "Handmade with Love" Aspect: Consistently remind customers that each piece is crafted individually, often to order, emphasizing care and intention.
• •Speak Directly to the "Soulful Beauty": Address the customer in a way that acknowledges their appreciation for nature, spirituality, and personal meaning. Use "you" and "your" frequently to create a direct connection.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy aligns with the delicate, natural, and sometimes mystical aesthetic of the product photography and videography seen on the website and social media.

Social Perception

A provider of beautiful, high-quality, dainty jewelry; Meaningful and personal; Trustworthy and with good customer service; Unique; A brand that resonates with a spiritual or nature-loving aesthetic.

Copy Examples

• •Product Description (for a Moonstone necklace): "Embrace the ethereal glow of the moon with our handcrafted Moonstone Magic Necklace. Each genuine moonstone is carefully wire-wrapped to capture its unique shimmer, a tiny piece of the cosmos made just for you. Let its gentle energy guide your intuition and illuminate your path, you soulful beauty."
• •Social Media Post (Instagram/Facebook showing a new collection): "Whispers of the wild, spun into silver and gold ✨ Our new collection, 'Forest Dreams,' has arrived. Discover delicate pieces handmade with love, featuring genuine gemstones straight from Mother Earth's embrace. Which crystal calls to your spirit? Explore the magic at lunatide.com. #LunaTide #CrystalJewelry #HandmadeMagic #NatureInspired #BohemianJewelry"
• •Email Subject Line for a promotion: "A Little Piece of Universe, Especially For You ✨ Inside: New Arrivals & a Gift from Luna Tide!"
• •Brand Story Snippet (for an 'About Us' page or blog post): "Luna Tide was born from a whisper – a calling to connect with the earth's hidden treasures and share their magic. Sarah, our founder, found solace in the radiant energy of crystals during a quiet moment of searching. Now, each piece we create is a tiny beacon, a reminder of your own inner light and the beautiful, wild world around us. It's more than jewelry; it's a connection."
• •TikTok Video Caption (showing a ring being made): "Spinning a little magic today! ✨ Watch as this genuine amethyst finds its home in a custom ring, handmade with love and intention. For the dreamers and the doers – carry your crystal energy with you. What gem are you manifesting with? 💖 #LunaTide #CrystalRings #HandmadeJewellery #AmethystMagic #DaintyJewelry #WitchyVibes"