Brand Tone

enthusiastic, festive, and family-friendly

Brand Values

• •Fun and Entertainment
• •Family and Togetherness
• •Value and Savings
• •Tradition and Local Culture
• •Simplicity and Genuineness

Best Practices

• •Always Emphasize Fun and Excitement: Use vibrant, energetic language. Words like "thrilling," "joy," "magic," "unforgettable," and "celebrate" should be common.
• •Maintain a Family-Friendly and Inclusive Voice: Ensure all communication is welcoming to all ages and groups. Highlight activities suitable for families, couples, and groups of friends.
• •Incorporate a Sense of Italian Tradition and Local Pride: When relevant, subtly weave in the cultural aspect of Luna Parks and local sagre as cherished Italian experiences.
• •Clearly Communicate Value and Savings: When promoting discounts or the portable printer, be direct and clear about the benefits for the customer, making fun more accessible.
• •Keep it Simple and Genuine: Avoid overly complex jargon. The language should be straightforward and reflect the simple, authentic joy of a Luna Park experience, as stated in their values.

Social Perception

The brand appears to be perceived as a helpful resource for finding amusement park events and saving money. They position themselves as a facilitator of fun and a supporter of local entertainment. The focus on traditional Luna Parks likely resonates with a sense of nostalgia and community for their audience.

Copy Examples

• •Step right up! Your next unforgettable family adventure is just a click away. Discover Italy's best Luna Parks and create memories that will last a lifetime with lunaparkexperience.it!
• •Unlock exclusive savings for your favorite rides! 🎟️ Our Mini Portable Printer puts discounts right in your pocket. Get ready for genuine fun without breaking the bank. Visit lunaparkexperience.it!
• •Cherishing the laughter of local fairs, year after year. We support the simple joy of shared moments. Find your local Luna Park and be part of the tradition. #LunaParkItalia
• •Ready for a whirlwind of fun? 🎡 From thrilling rides to delicious festival treats, lunaparkexperience.it is your guide to Italy's most exciting local events. Let the fun begin!
• •More Fun, Less Spend! 🇮🇹 Grab your exclusive coupons on lunaparkexperience.it and make every visit to the Luna Park an amazing deal. Simple, genuine, shared fun awaits!