Brand Tone

Caring, Supportive, Reassuring, Trustworthy, Benefit-Oriented, Solution-Driven, Accessible, and Direct.

Brand Values

• •Wellness & Self-Care
• •Quality
• •Customer Satisfaction
• •Accessibility & Affordability
• •Effectiveness

Best Practices

• •Use 'you' and 'your' frequently to make the copy feel personal and supportive (e.g., 'designed to help *you* de-stress,' 'If *you're* not happy our return policy has got *you* covered').
• •Emphasize Benefits Over Features: While features are important, lead with how the product improves the customer's life, solves their problems, or makes them feel (e.g., 'Experience restful nights and rejuvenated mornings' before detailing the Micro-CPAP's design).
• •Use Comforting and Positive Vocabulary: Incorporate words associated with relaxation, well-being, support, and ease (e.g., 'relaxation,' 'comfort,' 'balance,' 'de-stress,' 'unwind,' 'seamless,' 'hassle-free').
• •Maintain a Reassuring and Trustworthy Voice: Clearly communicate guarantees, support availability, and security measures to build confidence (e.g., 'Easy Returns,' 'Secure Transactions,' 'Dedicated Support,' 'shop with confidence').
• •Explain product benefits and company policies in a straightforward and easy-to-understand manner, reflecting their direct-to-consumer approach.

Social Perception

A brand that is perceived as caring, accessible, and dedicated to providing effective wellness solutions, with a strong emphasis on customer satisfaction and a seamless shopping experience.

Copy Examples

• •Prioritize self-care every day with LunaNest.
• •Designed to help you de-stress, recover and overall help with wellness.
• •Experience Fast & Effective Relief with our [Product Name].
• •Enjoy Better Sleep & Increased Energy with our [Product Name].
• •We carefully select products designed to help you de-stress, find comfort, and nurture your well-being, all at prices that make self-care accessible to everyone.