Brand Tone

Sophisticated, empowering, and alluring

Brand Values

• •Empowerment and Inspiration
• •Gothic Luxury
• •Unique and Meaningful Design
• •Quality Craftsmanship
• •Ecological Consciousness
• •Community and Collaboration

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, and style. Include do's and don'ts for language, keywords, and imagery.
• •Storytelling: Weave the brand's narrative (inspiration from art, mythology, gothic themes) into product descriptions, social media posts, and "About Us" sections.
• •Use Evocative Language: Employ words that align with the brand's values of empowerment, allure, and gothic luxury (e.g., "mesmerising," "enchanted," "boldest," "chicest").
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) reflects the same sophisticated and dark aesthetic as the jewelry itself.
• •Engage Authentically: When interacting with customers on social media or other platforms, respond in a way that is consistent with the brand's sophisticated yet approachable and empowering voice.

Social Perception

Customers generally perceive Luna Lux Design positively, with an overall rating of 4.3/5 stars based on online reviews. They are praised for their unique designs and the quality of their jewelry. The use of lab-grown crystals is also seen as a positive aspect, promoting ecological sustainability. Customers express satisfaction with their shopping experiences. The brand is described as offering "luxurious jewellery for darker souls."

Copy Examples

• •Unleash your inner power. Our gothic-inspired jewels are crafted to empower your unique spirit.
• •More than just jewelry, it's a statement. Discover designs born from myth and shadow, crafted in sterling silver.
• •Dare to be different. Adorn yourself with the allure of Luna Lux Design – where darkness meets opulence.
• •Ethically sourced, exquisitely designed. Experience the beauty of lab-grown gemstones in our latest collection.
• •From our hands to yours, a piece of art. Each Luna Lux creation is a testament to intricate craftsmanship and timeless gothic elegance.