Brand Tone

Professional, Customer-centric & Supportive, Inspiring & Solution-Oriented, Confident & Assuring

Brand Values

• •Quality
• •Customer Satisfaction
• •Design & Aesthetics
• •Expertise & Guidance
• •Accessibility & Affordability
• •Functionality & Efficiency

Best Practices

• •Always Emphasize Solutions and Benefits: Focus on how Lumos Bright’s products and services enhance the customer's space and life (e.g., transform your space, improve ambiance, create a productive work environment).
• •Maintain a Professional yet Accessible Voice: Use clear, confident language that showcases expertise (e.g., premium fixtures, expert designers) but remains easy for all customers to understand and engage with.
• •Consistently Highlight Customer-Centric Policies: Regularly integrate mentions of warranties, guarantees, 24/7 support, and free shipping to build trust and reinforce commitment to customer satisfaction.
• •Use Inspiring and Evocative Language: Employ words that paint a picture of beautifully lit, transformed spaces (e.g., radiant, brilliance, elegance, illuminate).
• •Showcase a variety of styles: modern, industrial and vintage

Social Perception

A provider of quality, stylish, and affordable lighting solutions with a strong focus on customer satisfaction and expert guidance.

Copy Examples

• •Transform your space with our expertly designed lighting solutions.
• •Experience the perfect blend of quality, design, and affordability with our premium fixtures.
• •Enjoy peace of mind with our 24/7 Customer Support and Worry-Free Guarantee.
• •Light up every corner of your world with precision, elegance, and energy efficiency.
• •Discover stylish chandeliers and modern lighting solutions for your home, office, or outdoor areas.