Brand Tone

Whimsical, Heartfelt, and Joyful

Brand Values

• •Fostering a Love for Reading
• •Creating Special Memories
• •Celebrating Individuality
• •Quality and Imagination
• •Ease of Connection

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (e.g., whimsical, heartfelt, simple, joyful) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Focus on the "Why": Always circle back to the core mission – creating joy and fostering a love for reading in children through personalized stories. Let this purpose shine through in the language used.
• •Use Child-Centric Language (when appropriate, while still appealing to the adult buyer): Incorporate words that evoke wonder, magic, adventure, and fun. Think about the positive emotions you want the child and the gift-giver to experience.
• •Maintain Clarity and Simplicity: While the tone can be whimsical, the information about how to personalize and purchase should be very clear and easy for adults to understand. Avoid jargon.
• •Review and Refine Regularly: Periodically review website copy, product descriptions, and any marketing materials to ensure they consistently reflect the defined brand tone and values. Gather feedback if possible.

Social Perception

Customers who have purchased the books would likely perceive the brand positively if the product quality and personalization are well-executed, viewing it as a source of unique and thoughtful gifts.

Copy Examples

• •Headline: "Sparkle in Their Eyes, A Story That's All Theirs! ✨ Dive into a world where your child is the hero. Create your personalized Lumiyumi book today!"
• •Product Description Snippet: "Imagine the giggles and gasps of delight as they turn each page and see their name, their likeness, woven into a magical adventure. Our beautifully illustrated, personalized storybooks aren't just gifts; they're treasured keepsakes in the making."
• •Call to Action: "Ready to create some magic? Personalize Your Storybook Now and Watch Their Imagination Soar!"
• •Email Subject Line: "A Special Story for Your Little Star, [Child's Name]!"
• •Social Media Post (if active): "Unlock a universe of wonder! 🚀 With Lumiyumi, your child doesn't just read a story – they become part of it. What adventure will you create for them? #PersonalizedBooks #KidsLit #MagicalReading #Lumiyumi"