Brand Tone

Practical Elegance: Balancing beauty with functionality, while maintaining a trustworthy and customer-centric approach.

Brand Values

• •Customer Satisfaction
• •Trustworthiness
• •Practicality
• •Elegance
• •Sustainability

Best Practices

• •Highlight customer satisfaction as a core tenet in all communications.
• •Showcase the balance between practicality and beauty within their product offerings.
• •Subtly reinforce the trustworthiness indicated by the Scamadviser score, while being transparent about the internal review system.
• •Emphasize the safety and eco-friendliness of products.
• •Focus on solutions and benefits to reinforce the brand's customer-centric approach.

Social Perception

A trustworthy brand that provides practical, elegant and safe solutions prioritizing customer satisfaction and environmental consciousness.

Copy Examples

• •Lumiora: Beautiful lighting solutions for everyday living.
• •Experience the Lumiora difference: Quality you can trust, designed with you in mind.
• •Our eco-friendly candles bring warmth and sustainability to your home.
• •Achieve a smooth, irritation-free shave with LumiPro's all-in-one electric shaver.
• •Your satisfaction is our priority. We offer safe and practical lighting solutions for your everyday needs.