Tono de Marca

aspirational, sophisticated, and customer-centric

Valores de Marca

• •Passion for Design & Quality
• •Customer Focus & Accessibility
• •Sustainability
• •Trust & Reliability
• •Partnership & Communication

Mejores Prácticas

• •Embrace Storytelling: Weave the founder's passion for design and the "story" behind the curated lamps into product descriptions, blog posts, and social media content. This makes the brand more relatable and reinforces the value of "unique design."
• •Highlight Design & Quality with Evocative Language: Use descriptive and slightly aspirational language when talking about products and design principles (e.g., "refined comfort," "innovative," "timeless elegance"). Avoid overly technical jargon unless addressing professionals.
• •Maintain a Warm, Accessible & Customer-First Approach: Ensure all communication, from website copy to customer service interactions and social media replies, is friendly, helpful, and emphasizes the personal connection Luminesy strives for. Frame solutions from the customer's perspective.
• •Integrate Sustainability Naturally: Talk about sustainability efforts in a way that feels authentic and aligned with the brand's commitment to quality and thoughtful design, rather than just a buzzword. Show it as a core value.
• •Differentiate for Professionals (LinkedIn/Trade): While maintaining overall brand values, adjust the tone on platforms like LinkedIn or in trade communications to be more focused on partnership, expertise, and the specific benefits offered to design professionals.

Percepción Social

Customers perceive Luminesy as a reputable source for high-quality, unique designer lighting, praising excellent customer service, prompt communication, and effective problem resolution. Trustworthy.

Ejemplos de Copy

• •Headline (Website/Social Media): "Illuminate Your World with Timeless Design. Discover Luminesy's Curated Lighting Collections."
• •Product Description Snippet: "More than just a lamp, the [Product Name] is a statement piece, meticulously crafted to blend [mention key design element, e.g., sculptural artistry] with [mention functional aspect, e.g., warm, ambient light]. Experience design that inspires. [Product Link]"
• •About Us Excerpt (Social Media Post): "From a childhood dream to illuminating homes worldwide. Our founder, Reinis, believed that exceptional design should be accessible to all. At Luminesy, we’re still driven by that passion, connecting you with unique lighting and offering a personal touch, every step of the way. #LuminesyStory #DesignerLighting #CustomerFirst"
• •Sustainability Focused Post (Instagram/Facebook): "Shine sustainably. ✨ At Luminesy, we’re committed to a brighter future, one beautiful lamp at a time. From CO2-neutral deliveries to planting a tree for every qualifying order, we believe great design and environmental care go hand-in-hand. [Link to sustainability page]"
• •Trade Program Ad (LinkedIn): "Partner with Luminesy and elevate your design projects. We offer architects and interior designers exclusive access to Europe's finest lighting brands, dedicated support, and a shared passion for unique, quality design. Let's create something extraordinary together. [Link to Trade Program]"