Brand Tone

Aspirational & Stylish, Helpful & Informative, Promotional & Value-Oriented, Modern & Contemporary, Customer-Centric (in intent)

Brand Values

• •Design & Aesthetics
• •Accessibility & Affordability
• •Quality (stated)
• •Customer Satisfaction
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of Luminesy's tone (e.g., aspirational yet accessible, stylish but not elitist, helpful and friendly). Include do's and don'ts, and preferred vocabulary.
• •Focus on Benefits & Emotion: Instead of just listing features, highlight how the lighting will make the customer *feel* and how it will improve their space (e.g., "Create a cozy retreat," "Make a striking first impression").
• •Maintain Visual-Verbal Synergy: Ensure the copy complements the aspirational and stylish imagery used. If the image is warm and inviting, the copy should reflect that.
• •Be Authentic in Customer Interactions: When responding to comments or reviews (especially negative ones), maintain a helpful, empathetic, and professional tone, even if the feedback is critical. This reinforces a customer-centric value.
• •Use Consistent Language Across Platforms: While the formality might shift slightly (e.g., LinkedIn vs. Instagram), the core brand voice – stylish, inspiring, value-conscious – should remain recognizable. Avoid jargon where possible, keeping language clear and engaging.

Social Perception

Visually Appealing Products, Mixed Customer Service Experience, Value Proposition, Growing Online Retailer, Aspirational Home Improvement Partner

Copy Examples

• •Headline (Website/Social Media Ad - Aspirational & Promotional): Illuminate Your World. ✨ Discover designer lighting that transforms your space, without the designer price tag. Shop our Spring Collection now and save up to 40%!
• •Instagram Caption (Stylish & Engaging): Golden hour, every hour. 💡 Our new Solara Pendant brings warmth and modern elegance to any room. Swipe to see how @[user_handle] styled theirs! #Luminesy #HomeInspo #LightingDesign #ModernHome
• •Email Subject Line (Helpful & Promotional): Bright Ideas: 5 Ways to Light Up Your Living Room + A Special Offer Inside!
• •Product Description Snippet (Informative & Stylish): Crafted with clean lines and a minimalist aesthetic, the Orion Floor Lamp is more than just a light source; it's a statement piece. Perfect for your reading nook or adding a touch of contemporary chic to your office.
• •Facebook Post (Community-focused & Promotional): Your home, your style, our lights! We love seeing how you bring Luminesy into your spaces. Share a photo with #LuminesyLife for a chance to be featured! P.S. Don't miss our mid-season sale – dream lighting awaits!