Brand Tone

Aspirational & Elegant, Passionate & Story-driven, Customer-centric & Helpful, Modern & Design-Forward

Brand Values

• •Unique Design & Quality Craftsmanship
• •Accessibility & Personal Connection
• •Sustainability
• •Customer Satisfaction & Trust
• •Innovation & Expertise

Best Practices

• •Develop Comprehensive Tone of Voice Guidelines
• •Always Lead with Design and Story
• •Balance Aspiration with Accessibility
• •Infuse Sustainability Naturally
• •Maintain Professionalism and Empathy in All Communications

Social Perception

Perceived as a source for unique, high-quality designer lighting with excellent customer service; however, some customers have experienced issues with long delivery times and order cancellations. Seen as a premium brand trusted by professionals.

Copy Examples

• •Headline (Website Banner): Illuminate Your World. Discover lighting that tells a story as unique as yours.
• •Product Description Snippet: Crafted with passion by visionary designers, the [Lamp Name] is more than a light source; it's a statement piece that breathes elegance and modern artistry into your cherished spaces. Experience the glow of true design innovation.
• •Social Media Post (Instagram): Sundays are for slowing down and soaking in the beauty around us. Like the gentle radiance of our [Designer Name] collection – each piece a testament to sustainable craftsmanship and timeless design. How does unique lighting transform your favorite room? #Luminesy #DesignerLighting #SustainableDesign #HomeInspo #ElegantLiving
• •About Us Snippet: From a childhood dream illuminated by a mother's design passion to a leading voice in European designer lighting, Luminesy was born to make exceptional design accessible. We believe every light has a soul and every space deserves to shine. Let us help you find yours.
• •Email Subject Line (for a sale or new collection): Curated for You: Unveil New Design Arrivals & Light Up Your Style.