Brand Tone

warm, inviting, artisanal, and eco-conscious

Brand Values

• •Artisanal Quality
• •Eco-Responsibility
• •Ethics
• •Customer Serenity/Well-being
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., warm, artisanal, eco-conscious, elegant, approachable), including specific vocabulary to use and avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" Statements: Focus copy on the customer and the benefits/experiences they will gain (e.g., "Illuminate *Your* Moments," "Transform *Your* Atmosphere") rather than solely on product features.
• •Emphasize Sensory Language: Since candles are a sensory product, use descriptive words that appeal to sight (glow, flicker, ambiance), smell (fragrant, delicate, captivating), and feeling (warmth, serenity, comfort).
• •Maintain Authenticity in Eco-Messaging: Clearly and honestly communicate your eco-friendly practices and the natural qualities of your ingredients (like 100% vegetable wax, Grasse perfumes, non-toxic) without overstating or greenwashing.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the visual aesthetic of your brand. For Luminese.fr, this means copy that is as elegant, clean, and inviting as their product photography and website design.

Social Perception

The brand's own curated online presence on its website and social media aims to project an image of high quality, natural, and ethically produced candles. The general positive sentiment around artisanal, eco-friendly products could infer a potentially positive reception from target consumers who value these qualities.

Copy Examples

• •Headline: Illuminate Your Moments. Naturally. Body: Discover Luminese candles, handcrafted with 100% vegetable wax and exquisite Grasse perfumes. Kind to you, kind to the Earth. Call to Action: Shop Our Collections.
• •Headline: The Art of French Candle Making, in Your Home. Body: Each Luminese candle is a testament to artisanal care, designed to bring a touch of refined serenity to your space. Experience the delicate dance of flame and fragrance. Call to Action: Explore Our Workshop.
• •Headline: Breathe Easy, Live Beautifully. Body: Our commitment to eco-responsibility means non-toxic scents and sustainable practices. Indulge in pure, captivating aromas without compromise. Call to Action: Learn About Our Values.
• •Headline: More Than Just a Candle, It's a Luminese Experience. Body: From the first flicker to the last lingering note, our candles transform your atmosphere. Find your signature scent today. Call to Action: Discover Your Perfect Scent.
• •Headline: Gift the Glow of Artisanal Elegance. Body: Looking for a thoughtful, beautiful present? A Luminese candle, ethically crafted in France, is a gift of warmth and well-being. Call to Action: Shop Gift Cards.