Brand Tone

Aspirational, but currently undermined by trustworthiness concerns. Needs to shift to transparent and reassuring.

Brand Values

• •Transparency
• •Customer Satisfaction (genuinely pursued)
• •Quality Improvement
• •Reliability
• •Responsiveness

Best Practices

• •Be transparent about the brand's identity and origin, directly addressing concerns raised by scam analysis sites.
• •Focus on building trust by providing clear and verifiable information about the company, its policies, and its products.
• •If legitimate, address head-on the issues regarding shipping delays, product quality, and return processes.
• •Showcase authentic customer testimonials and reviews from reputable third-party platforms.
• •Create engaging and active social media profiles to interact with customers, share brand stories, and build a community.

Social Perception

Currently perceived negatively due to scam allegations. The goal is to shift towards a perception of trustworthiness, transparency, and customer satisfaction.

Copy Examples

• •"We're committed to providing exclusive fashion with timeless elegance, but we also acknowledge recent concerns. Learn about our efforts to improve your shopping experience."
• •"Discover our dedication to excellent craftsmanship and the highest quality. We are actively addressing feedback to ensure your satisfaction."
• •"Your trust is our priority. We are taking steps to enhance transparency and address shipping and return issues."
• •"Experience modern design with a focus on comfort and style. We're working to legitimize highest wearing comfort with improved processes."
• •"We value your feedback. Here’s how we're responding to concerns and building a better Luminara for you."