Brand Tone

Informative, reassuring, friendly, and slightly playful (especially on TikTok)

Brand Values

• •Quality
• •Informativeness
• •Pet well-being
• •Cuteness
• •Reliability

Best Practices

• •Maintain an informative and reassuring tone in all communications.
• •Emphasize the quality and premium nature of pet supplies.
• •Focus on educating pet owners with helpful and practical advice.
• •Incorporate elements of fun and cuteness, especially on platforms like TikTok.
• •Use testimonials and positive reviews to build trust and credibility.

Social Perception

Positive, focused on quality pet products and care, trusted source for pet owners seeking information and reliable supplies.

Copy Examples

• •"Light your space with cuteness 😻 Create cozy lovely vibes luminapets.com"
• •"Which fruits are good for dogs?" (Blog title example)
• •"How Brain Games and Puzzles Benefit Your Dog" (Blog title example)
• •"Pet Lovers Speak" - [Positive testimonial about a cooling pad]
• •[Description of a grooming vacuum] - High-quality and efficient grooming solution for your beloved pet.