Brand Tone

Professional, Knowledgeable, Helpful, Customer-Oriented, Reliable, Established, Accessible, and Informative

Brand Values

• •Quality: Commitment to offering certified quality products from reputable brands.
• •Service: Strong focus on customer satisfaction through personalized attention, expert advice, and efficient service.
• •Expertise & Trust: Positioning themselves as a knowledgeable ally for their customers' electrical projects.
• •Evolution and Innovation: Stated desire to constantly improve and offer up-to-date solutions.
• •Accessibility: Providing products through physical stores and a comprehensive online platform with nationwide distribution.
• •Commitment: To their customers and the quality of their offerings, aiming to be the best option.

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, accurate, and provides genuine value to the reader, whether it's about a product or a technical concept.
• •Emphasize Expertise and Support: Consistently offer assistance, advice, and solutions. Use phrases like "Our experts can help," "Personalized advice," or "Solutions for your project."
• •Highlight Quality and Reliability: Regularly mention the quality of brands offered and the company's experience to build trust. Refer to their "40+ years of experience" or "distribution of leading brands."
• •Maintain a Professional yet Accessible Voice: Avoid overly casual language but ensure technical terms are explained or used in a context that is understandable to a broad audience, including both professionals and DIYers.
• •Be Customer-Centric: Frame benefits around the customer's needs and project success. Focus on how LUMI's products and services solve problems or help achieve goals, using "you" and "your project" frequently.

Social Perception

A dependable and long-standing supplier of electrical materials, especially in the Puebla region; A knowledgeable resource for both professionals and individuals undertaking electrical projects, given their informative content; A company that values its customers by offering personalized service and aiming for efficient solutions; A comprehensive one-stop-shop for a wide range of electrical products from recognized brands.

Copy Examples

• •Headline: 40 Years Illuminating Your Projects. Quality Electrical Supplies You Can Trust. Body: At LUMI, we're more than just an electrical supplier; we're your partners in power. For over four decades, we've provided top-tier electrical materials and expert advice. Visit lumienlinea.com or our stores.
• •Headline: Got an Electrical Challenge? We've Got the Solution & the Expertise. Body: From complex industrial installations to home wiring, LUMI offers personalized advice and a vast catalog of leading brands. Let our experts guide you. Explore products at lumienlinea.com.
• •Headline: Power Your World with Confidence. Schneider, 3M, Siemens, and More – All at LUMI. Body: Don't compromise on quality. At LUMI, we stock only the best brands in electrical materials, ensuring safety and durability for your projects. Shop now at lumienlinea.com for nationwide delivery.
• •Headline: Beyond Products: Your Project, Our Priority. Body: Need help selecting the right transformer or designing your lighting layout? LUMI's team is here with specialized technical support and project guidance. Learn how we can assist you at lumienlinea.com.
• •Headline: Safe. Efficient. Reliable. The LUMI Standard for All Your Electrical Needs. Body: With a legacy of service and a commitment to quality, LUMI Material Eléctrico ensures every product meets the highest standards. Find everything you need, from cables to control systems, online at lumienlinea.com.