Brand Tone

Warm, authentic, and passionate, with a touch of elegance. The tone conveys a sense of care, artistry, and personal connection.

Brand Values

• •Artisanal Craftsmanship
• •Quality and Elegance
• •Passion and Creativity
• •Family and Connection
• •Made in France

Best Practices

• •Maintain a consistent tone of warmth and authenticity in all communications.
• •Emphasize the 'handmade with love' aspect by showcasing the creation process.
• •Use evocative language that appeals to the senses and highlights the elegance and quality of the products.
• •Engage with customers on social media, responding to comments and showcasing customer orders.
• •Highlight the 'Made in France' aspect and the brand's commitment to local craftsmanship.

Social Perception

LumiArgile is perceived as an authentic, passionate, and artisanal brand that offers elegant, high-quality handmade candles and home decor. Customers appreciate the personal touch, the 'Made in France' aspect, and the brand's commitment to craftsmanship.

Copy Examples

• •"Each LumiArgile candle is handmade with love in our Landes workshop, using only the finest soy wax and Jesmonite."
• •"Sublimate your interiors with our original and elegant candles, crafted with passion and a refined design."
• •"Thank you for your orders! We're so grateful for your support of our small, family-run business."
• •"Discover our new collection, inspired by the beauty of nature and the art of handmade craftsmanship."
• •"From our hands to your home, each LumiArgile piece is created with care and attention to detail."