Brand Tone

Scientific yet Accessible, Empowering & Supportive, Results-Oriented & Data-Driven, Innovative & Modern

Brand Values

• •Personalization
• •Science-Backed
• •Health & Wellbeing
• •Transparency & Honesty (Stated)
• •Empowerment

Best Practices

• •Use data and scientific facts to support claims about the product's effectiveness.
• •Emphasize the personalization and customization aspects of the device.
• •Acknowledge and address potential limitations or learning curves honestly in FAQs or support materials to build trust.
• •Showcase user success stories and testimonials to build credibility.
• •Offer clear, concise explanations of the technology in accessible language.

Social Perception

Seen as a revolutionary tool that provides valuable insights into personal metabolism, aids in achieving health goals, and offers a more scientific approach to diet and fitness. For skeptics/detractors is viewed as potentially expensive, reliant on a subscription model that some find restrictive, and sometimes inaccurate or not suitable for all dietary approaches.

Copy Examples

• •Unlock your metabolic potential with Lumen. Breathe into a healthier you.
• •Lumen: Personalized nutrition powered by science.
• •Track your metabolism in real-time and optimize your workouts with Lumen.
• •Empowering you to understand your body and achieve your health goals.
• •Lumen provides the data-driven insights you need to make informed choices about your diet and lifestyle.