Brand Tone

Enthusiastic and Fun-Loving, Welcoming and Inclusive, Friendly and Approachable, Slightly Edgy and Adventurous, Community-Oriented

Brand Values

• •Fun and Enjoyment
• •Safety
• •Inclusivity
• •Community Building
• •Quality Experience
• •Making Memories

Best Practices

• •Embrace the Enthusiasm: Use exclamation points appropriately, energetic verbs, and positive language. Convey excitement and the promise of a good time. (e.g., "SUPER FUN!!!", "It was such a blast!", "unforgettable adventure").
• •Keep it Welcoming and Inclusive: Use language that invites everyone. Avoid jargon that only experienced throwers would understand. Highlight that no prior experience is needed and all are welcome. (e.g., "Open to all skill levels," "everyone feels at home").
• •Inject Friendly Confidence (Not Arrogance): Be confident in the experience offered, especially regarding safety and coaching, but maintain an approachable, helpful tone. (e.g., "Our coaches provide expert guidance," "staff were super friendly and great at teaching").
• •Subtly Weave in the "Adventure/Edge" While Reassuring Safety: Acknowledge the thrilling nature of axe throwing but always pair it with reminders of their commitment to a safe environment and expert instruction. (e.g., "safest fun you can have with a sharpened projectile," "Axe throwing is very safe!").
• •Focus on the "Experience" and "Community": Highlight the social aspects, the fun of doing it with others, and the memories created, rather than just the mechanical act of throwing an axe. (e.g., "building a community, bringing people together, and creating unforgettable experiences").

Social Perception

A Go-To for Group Fun, Safe Despite the "Danger" Aspect, Engaging and Unique Activity, Well-Coached, Expanding and Popular

Copy Examples

• •Headline: Unleash Your Inner Lumberjack(e)! Body: Tired of the same old routine? Grab your crew and hurl some axes at LumberJaxe! No experience? No problem! Our awesome coaches will have you sticking bullseyes (or at least the board) in no time. It's a fun, safe, and seriously satisfying way to blow off steam. Book your lane today and get ready to make some memories! #AxeThrowing #OttawaFun #AthensGA #GroupOuting #TrySomethingNew
• •Headline: Date Night with an Edge? We Got You. Body: Swipe right on adventure! LumberJaxe is the perfect spot to break the ice (and some wood!). Share some laughs, friendly competition, and maybe discover your new favorite hobby. Coaches on hand to guide you. Food, drinks, and good times await. #DateNightIdeas #LumberJaxeLove #AxeCouples #UniqueDates
• •Headline: Team Building That Doesn’t Suck. Body: Forget awkward icebreakers. Build real camaraderie over a spinning axe! LumberJaxe offers a unique, high-energy experience that your team will actually talk about (in a good way). Perfect for corporate events, boosting morale, and finding out who the office sharpshooter is. Licensed bar and catering options available. Let's plan your epic team event! #CorporateEvents #TeamBuilding #OfficeFun #AxeThrowingChamps
• •Headline: Leagues Are Forming! Axe Your Boring Nights. Body: Join the LumberJaxe community! Our axe throwing leagues are perfect for all skill levels. Meet new people, sharpen your skills, and enjoy some friendly competition. Whether you're a seasoned pro or just starting out, there's a spot for you. Sign up solo or with a friend! #AxeLeague #LumberJaxeCommunity #GetYourAxeOn #OttawaSports #AthensSports
• •Headline: Birthday Bash? Bachelor(ette) Blowout? AXE-CELLENT Choice! Body: Celebrate your next big event with the thrill of axe throwing at LumberJaxe! We handle the details – coaching, games, and a lively atmosphere – you just bring the crew and get ready for an unforgettable party. Big groups welcome! Book your celebration today! #PartyVenue #AxeParty #BirthdayFun #BachelorParty #BacheloretteParty