Brand Tone

Emerging/Developing, Functional and Descriptive, Aspiring to be Elegant and Casual, Direct and Informative, Slightly Formal but Accessible (on social media)

Brand Values

• •Comfort
• •Style/Elegance
• •Versatility/Practicality
• •Quality (implied)
• •Customer Service (aspired)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., sophisticated yet friendly, aspirational but relatable), and a list of "do's and don'ts" for language. Include key messaging points about comfort, style, and quality.
• •Focus on "Elegant Comfort": Consistently use language that marries these two core concepts. Highlight how the clothes make the wearer *feel* (comfortable, confident, stylish) as much as how they *look*.
• •Be Authentic and Relatable: While aiming for elegance, ensure the language is accessible and speaks to the everyday needs and desires of the target audience. Avoid overly technical jargon or overly stiff formality.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website (product descriptions, 'About Us' page – once developed) matches the tone on social media posts, email marketing, and any customer service interactions. Regularly review content to ensure alignment.
• •Engage and Listen (Future Focus): As the brand grows, pay close attention to how customers talk about the products. Incorporate their language (if appropriate) and address their points in a tone that is consistent with the established brand voice. This will be crucial once customer reviews and social media interactions increase.

Social Perception

Limited Visibility, Neutral (based on available information). The social media engagement is currently low, suggesting that a distinct community or strong public image is still in the process of being built.

Copy Examples

• •Lumagorri Avetement: Where Everyday Elegance Meets Unmatched Comfort. Discover your new favorite pieces today.
• •Effortless style, designed for your life. Our 'PLUMA' Minimalist Modern Dress moves with you, offering all-day comfort without compromising on chic. Perfect for the office, a weekend brunch, or an evening out. Feel beautiful, feel comfortable.
• •Step into comfort that doesn't skip on style! ✨ Our latest collection is here to redefine your everyday wardrobe. Soft fabrics, flattering fits, and designs you'll love to live in. Tap to shop! #LumagorriAvetement #ComfortStyle #NewCollection #EverydayElegance
• •Tired of choosing between comfort and style? At Lumagorri Avetement, we believe you deserve both. Explore our range of clothing designed for modern living – from cozy casuals to effortlessly elegant pieces. Enjoy free shipping on orders over 50€! Shop now.
• •Unlock Your Everyday Elegance + Special Offer Inside! 🌸